Twist Image

JANUARY 6, 2011

If brands were feeling a tad intimidated about leveraging all of these channels before, I hazard to guess at how overwhelmed they're feeling right now (but the word "dizzy" does come to mind). Figure out how the digital channels can best serve your brand. Do you own your brand online? Is your content up-to-date?

Hitwise 111

Hitwise Findability Domain Name Wikipedia 111

Ignite Social Media

DECEMBER 8, 2017

The key to creating successful social content is to plan ahead. Read on for our top five must-haves for planning social content in 2018. If you want your social media content strategy to have a lasting impact, you need to set measurable goals for your campaign and make sure they align with those of your company. With over 1.71

Content 99

Content UGC Instagram Social Media 99

Visually SM

JANUARY 29, 2015

The marketing world has exploded with social content initiatives in the last few years, and when combined with the urgency and real-time expectations of audience and customers, and new marketing discipline has emerged, one that call “real time content marketing.” Real-time interaction and active participation.

Content 100

Content Findability Marketing Social Networking 100

Social Media Strategies Summit

OCTOBER 21, 2021

Having a CEO with an active presence on social media can be beneficial for the organization for several reasons. So it’s no surprise that an increasing number of business leaders are active on social. Brian Scudamore is the Founder and CEO of O2E Brands , the company behind home service brands like 1-800-GOT-JUNK?

Social Media 212

Social Media Startup LinkedIn Telecommunications 212

Mindjumpers

DECEMBER 8, 2017

Particularly on their premium brands; Tuborg, Carlsberg, Somersby, Grimbergen and Kronenbourg 1664. The Key Challenges: Leveraging global assets and securing scale on global content. Creating a method to track performance across local brand pages. Engaging fans locally. Optimizing and assuring quality.

Groups 100

Groups Groups Guidelines Social Media Management 100

Social Media Marketing

JULY 13, 2011

Prior to the rise of social networks, online brand management solely focused on common SEO techniques such as keywords, content, and proper HTML code. A company can no longer rely only on SEO to provide proper online brand management if they wish to survive in the online world. Guest post by Matt Polsky.

Brands 166

Brands SEO Social Networking Flickr 166

Jon Loomer

MARCH 24, 2016

And now, the death of Instagram for brands. Declaring the “death of brands on Instagram” is quite possibly the easiest title ever written. You know that brands are worked up into a frenzy over organic reach on Facebook. Who cares if engagement is dropping due to bad brand content? The death of blogging.

Brands 113

Brands Instagram Engagement Activities 113

Mindjumpers

JANUARY 18, 2012

Tweet 2011 was a great year for social media where we saw true integration of “social” to our lives. It is pretty impressive to see that Facebook has grown to more than 800 million active users, adding more than 200 million (that is one fourth of the total number of users) in last year. Each week on Facebook, more than 3.5

Social Media 280

Social Media Statistics Mobile B2B 280

Convince & Convert

OCTOBER 12, 2013

Much of what we’ve come to believe about social media and content marketing is wrong. I crushed them originally a few weeks ago on a webinar for the Content Marketing Institute : Myth 1: My customers are not social. To further put this into context, about 70% of American households had satellite or cable television, circa 2011.

Social Media 167

Social Media Content Marketing B2B 167

Sherrilynne Starkie

AUGUST 20, 2012

Here’s one I wrote in January 2011 that continues to attract readers. The plan was that once we’d gained trust and confidence, we’d look at expanding activity across other social platforms. Originally published January 12, 2011). We provide this group with premium content and a ‘news here first’ service.

Groups 337

Groups Groups Sports Notification 337

Absolute PA

DECEMBER 17, 2011

2011 was a busy year for me: As I approached my third year in business I changed direction, practically starting from scratch and re-branded. Before I head off, I wanted to reflect on the year with a walk down memory lane with you, and share the most popular posts of 2011. How to Deal With Twitter Overwhelm (November 2011).

Twitter 65

Twitter Hashtag Facebook Features 65

Jon Loomer

OCTOBER 26, 2017

If you’re a brand or marketer, you’ve undoubtedly heard about the Facebook Explore Feed. Some believe it signifies the end of organic brand content on Facebook. It’s content that is catered to the user, and I’ve found it to be mostly memes and other high engagement content from heavily followed sources.

Feed 167

Feed Feedly Facebook News 167

Absolute PA

DECEMBER 17, 2011

2011 was a busy year for me: As I approached my third year in business I changed direction, practically starting from scratch and re-branded. Before I head off, I wanted to reflect on the year with a walk down memory lane with you, and share the most popular posts of 2011. How to Deal With Twitter Overwhelm (November 2011).

Twitter 58

Twitter Hashtag Facebook Features 58

Sprout Social

APRIL 18, 2022

Vertical social networks are the next evolution in the never-ending quest for more curated online content experiences. Co-founded by Matthew Buchanan and Karl von Randow in 2011, the platform is home to both cinephiles and casual viewers who use it for recommendations from friends and Letterboxd influencers.

Social Media 104

Social Media Film Exercises Social Networking 104

Mindjumpers

NOVEMBER 2, 2012

We guide and advice brands on how to take on the challenges of brand communication on the various social media networks and platforms. How to buy into this behaviour as a brand. As a brand, it is important to understand these forces of dynamics in order to give your consumers what they are looking for. The social storm.

Social Media 266

Social Media Groups Groups Google 266

yMarketingMatters

JANUARY 19, 2012

What a year was 2011 for social media and marketing! I think these marketing trends are a must for your SMB this year, following how the landscape “ended” in 2011 and are going to be very powerful in 2012. And surprisingly, so much marketing and branding today lacks personality! Trend #3 – Provide Valuable Content!

Trends 279

Trends Marketing Mobile Wireless 279

Kikolani

NOVEMBER 7, 2011

We all went to the Finding a Better Fit session where Stephanie and Leah were on the panel along with Andrea Metcalf , Kelly Olexa , and Carla Birnberg where they discussed turning their healthy lifestyle experiences into blogs and strong personal brands. Create products from content you already have. Tidbits from Finding a Better Fit.

Hotels 153

Hotels iPad eBook Screencast 153

Twist Image

NOVEMBER 10, 2011

Many brands fail to realize that the branding game is not one of broadcasting and Social Media. The true marketing imperative is to tell a great brand narrative. In my Blog post, The Next Layer Of Social Media (October 26th, 2011), I talked about thinking of your media as passive, active and then a combination of the two.

Diagrams 105

Diagrams Brands Advertising Activities 105

Talkwalker SM

SEPTEMBER 7, 2016

With over 500 million monthly active users , Instagram has become a prime target for brands trying to reach new audience segments. How do you regularly produce engaging content? Adidas is making the most of Instagram’s image-centric format by focusing on the people involved with its brand rather than its specific products.

Instagram 60

Instagram Brands Sports Travel 60

Akamai Marketing

APRIL 4, 2011

By taracoomans – April 4, 2011 Posted in: Content , Featured , social media Photo credit: BaronBrian 97 Million people use Twitter. Now hear this: No one ever joined Facebook or Twitter so they could follow a brand or a company. This is all about content. 640 Million on Facebook. Million users on YouTube.

Lurker 203

Lurker Klout Policies Consultant 203

Buffer Social

OCTOBER 31, 2022

A vertical network — or vertical social network — is characterized by an audience interested in content created to address a specific topic, interest, or industry. Pay attention to their language, overall tone, and what kind of content performs best. What are vertical networks?

Social Networking 83

Social Networking Film GPS Communities 83

Mindjumpers

JUNE 25, 2012

Cannes Lions Awards sets the benchmark for excellence in creative communications and this year Cannes Lions welcomes new entry sections for Mobile Lions and Branded Content & Entertainment Lions. Branded Content & Entertainment Lions: Cultivate Campaign by Creative Artists Agency for Fast Food.

Film 168

Film Small Business Curation Mobile 168

The Realtime Report

JULY 20, 2012

market, and Budweiser is one of the first brands to take advantage of it. In a new campaign that incorporates NASCAR driver Kevin Harvick, Budweiser is building AR technology into its packaging and marketing materials to let fans create unique, engaging experiences around the brand. The only other brands currently using it in the U.S.

Campaign 188

Campaign Vimeo Posterous Embedding 188

Mindjumpers

FEBRUARY 2, 2011

Here, Laurel is referring to how important it is to listen to what is being said about you and your company out there, because this can provide insight into which content that is meaningful and appropriate for your audience. Once you get active, it’s important to personalize audience experiences. Social media requires people and time.

Airlines 232

Airlines Social Media Collaboration Travel 232

Writtent Blog

MAY 20, 2014

Content marketing — like any other type of online marketing — is continually changing and evolving. Meaning, if your content campaign today looks just like it did in ‘07, then it isn’t as effective as it was in 2007. Social media marketing is the most popular content promotion tactic by a mile. Image source.

Trends 95

Trends Content Marketing Curation 95

Mindjumpers

JANUARY 31, 2012

The more activity a user sees between the application and their friends, the more likely it is that they will interact. To build a community and a social product connected to your brand, you should create a clearly defined personality of your community; how it makes people feel and how it creates a sense of belonging.

Applications 244

Applications Communities Conversation Film 244

Webbiquity SMM

JANUARY 2, 2013

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. While 47% felt somewhat good at social measurement in 2011, just 38% said the same in 2012. The Atlantic ).

Social Media 245

Social Media B2B Marketing SEO 245

Hootsuite

JULY 4, 2022

You’re probably already managing several social media platforms for your brand. Pay attention to who’s active in your industry or verticals and check to see if your competitors are there. Think about the content that works best on TikTok, then consider whether it’s something you and your team can deliver. Definitely.

Questions 104

Questions Banking Insurance HootSuite 104

Adam Sherk

MARCH 8, 2012

It comes down to effective selection, placement and formatting of social buttons on all key templates, and customizing those elements for different types of content. Not including @[brand] or listing a third party tool instead (e.g. but monitoring behavior and activity often proves valuable.

Publishing 215

Publishing Questions Social Media Activities 215

The Realtime Report

AUGUST 28, 2012

And the retailer claims that £2 million pounds worth of sales in 2011 can be directly attributed to their Facebook fans. These profiles show how fans engage and share content, and enable the retailer to design more “compelling” content that will reward the brand’s social advocates.

Retail 170

Retail Facebook Activities Social Media 170

Webbiquity SMM

MAY 15, 2012

A year ago, Cheryl Burgess and I published the first #Nifty 50 award winners, starting with the #Nifty50 Women of Twitter on this blog in May 2011 and followed by the #Nifty50 Men of Twitter published on Cheryl’s Blue Focus Marketing blog in June. Nominate your favorite technology twitterer using this form.

Twitter 188

Twitter iPad Apple B2B 188

Mindjumpers

OCTOBER 19, 2011

So far we have become familiar with Facebook’s social plugins, which meant that you can Like and Recommend content through buttons outside of Facebook. Your activity is then shared to your Facebook profile, so that your network for instance can see that you ‘liked’ a movie on imdb.com. Social apps explained.

Apple 199

Apple iPad Feed Feedly 199

Adam Sherk

DECEMBER 17, 2013

SEO Guidelines for Sponsored Content and Partner Links. The Most Popular and Active News Brands on Instagram. A Simple Workflow for Keyword Research for Content Planning. A Simple Workflow for Keyword Research for Content Planning. Related posts: My Top Posts of 2011 on SEO, PR and Social Media for Publishers.

SEO 129

SEO Publishing Social Media Sports 129

Mindjumpers

MARCH 23, 2012

Tweet Guest post written by Emma Tomlinson , who is the Head of Retail at Smart Traffic, a SEO consulting company based in Bristol delivering successful campaigns to both SMEs and major brands. Since mid-2011, plenty of entrepreneurs have been creating their own network of contacts and promoting their firm.

SEO 258

SEO Google Strategy Adwords 258

Convince & Convert

JUNE 15, 2012

In fact, there have been several changes in just the last few months designed to frustrate low quality content providers and other spammers. According to SEOMoz 2011 Ranking Factor survey the top two factors influencing rank are link related. For the first time, Google has the capacity to value content you create on other platforms.

Google 126

Google Content Construction Social Graph 126

Pixlee

SEPTEMBER 29, 2020

With brand authenticity as the overarching principle, marketing strategies have changed, and customer engagement KPIs have come to the forefront. If you want to analyze performance, build loyalty, and establish your brand, it’s crucial that you understand how to measure customer engagement. What is Customer Engagement?

Engagement 90

Engagement How To Metrics Loyalty 90

Akamai Marketing

MARCH 23, 2011

There are so many layers to this topic that entire (worthy) books have been written on social media philosophy, content creation or audience engagement. Where WikiBrands differs is that it incorporates all those key subjects and more while also discussing the often ignored role of the brand.

Review 142

Review Company Klout Policies 142