Convince & Convert

JANUARY 9, 2012

Twitter is a living focus group. Results can vary wildly based on company and intensity of feeling. The description notes that it was created for the Doritos Crash the Super Bowl crowdsourced video contest in 2010. Sentiment may even out in short order. Could Twitter be used for on-the-fly ad optimization?

Sentiment 115

Sentiment Sysomos Crowdsourcing Visible Technologies 115

Convince & Convert

JULY 28, 2010

When I discuss this concept with companies, however, too often I hear something in the realm of “we don’t know what to provide our customers that would be helpful.&# Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month. Ask your customers directly.

Social Media 150

Social Media Strategy Consultant B2B 150

Kikolani

JANUARY 26, 2010

One of my goals for 2010 is to attend some events / seminars / conventions pertaining to blogging and social media, and today was a great start as I attended the Social Media Arizona event in Tempe. Focus Groups – apply reverse monetization by using social media to get client feedback instead of focus groups to lower research costs.

ROI 114

ROI Social Media SEO Tips 114

Convince & Convert

JANUARY 9, 2012

Twitter is a living focus group. Results can vary wildly based on company and intensity of feeling. The description notes that it was created for the Doritos Crash the Super Bowl crowdsourced video contest in 2010. Sentiment may even out in short order. Could Twitter be used for on-the-fly ad optimization?

Sentiment 87

Sentiment Sysomos Crowdsourcing Visible Technologies 87

Social Media Network Marketing

MAY 31, 2010

Monday, May 31, 2010 Social Media a CRM perspective Social Media lends itself to Customer Relation Management. Tying this invaluable data into a CRM solution generates sales leads, ideas for product direction and strengthens a company's image and brand. What People Have To Say About Pervara - Social Med.

Social Media 62

Social Media Social CRM Reputation Widget 62

Convince & Convert

APRIL 1, 2010

In a world where company employees from Legos reward their most die hard fans by engaging with them in their online communities, what better vertical to do something similar than with professional sports? The chronically bad Minnesota Timberwolves NBA franchise has this sign in the Twin Cities airport: Bravo.

Social Media 120

Social Media Content Analysis Sports 120

Social Media Network Marketing

AUGUST 14, 2010

Saturday, August 14, 2010 How To Measure Your Social Media Efforts Social Media efforts like any other marketing effort requires that it be measured, monitored and be accountable. Share to Twitter Share to Facebook Share to Google Buzz Posted by Pervara Kapadia at Saturday, August 14, 2010 6comments: social media marketing said.

Social Media 93

Social Media How To ROI Reputation 93

Convince & Convert

MARCH 3, 2010

Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. Remember, the most important customer of EVERY company is Google.

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Techipedia: Tamar Weinberg

MARCH 12, 2009

Using market intelligence, Royal Caribbean identified supporters of the cruise line via social networking sites and took the opportunity to give fifty of the most ardent supporters, called Royal Champions, special privileges, including free paid cruises and invitations to special events with company executives.

Brands 133

Brands Message Boards Travel Forums 133

Webbiquity SMM

MARCH 29, 2022

Quora is, of course, a social question-and-answer website launched in 2010. Using the right Quora marketing strategies, marketers can get good results for their clients or companies in the coming years. This is much more effective than trying to guess what people want, and far less expensive than running focus groups.

Brands 204

Brands NoFollow Marketing How To 204

Firebelly

JANUARY 23, 2012

By Jeremiah Owyang It’s the third annual Community Manager Appreciation Day (every fourth Monday of Jan) and I’d like to salute the folks working on the front lines at companies big and small leading the charge. CMAD was started in 2010 by Jeremiah Owyang, a California-based web strategist. By Elana Zak Just a bit of background.

Communities 176

Communities Press Release Focus Group Survey 176

Idaconcpts

AUGUST 9, 2010

Take a look at this testimonial from a participant in a focus group on airlines: You know, I have a dry cleaner at the end of my street. It’s just a little Italian guy doing his own thing, no big company or anything. Then take a look at the recent Virgin Mobile ads in August 2010. “No problem&# , he says.

Airlines 117

Airlines Wireless Insurance Technorati 117

Viper Chill

DECEMBER 2, 2012

” Source: Fast Company. “ In 2010, three months after Pinterest launched, the site had only 3,000 users. We’d do a focus group and find out people didn’t understand what equipment they’d need, so we’d add that. Today, Apple is the most valuable technology company in the world.

Reddit 80

Reddit Wikipedia Aggregator Cost 80

Convince & Convert

JUNE 23, 2010

Market research is as important to most companies as the payroll department. Surveying, physical and online focus groups and opinion polling are still the primary tactics companies depend upon for market prediction and go to market strategy. Before crowdsourcing there were focus groups, which never really worked too well.

Crowdsourcing 122

Crowdsourcing Social Media Strategy Construction 122

Convince & Convert

SEPTEMBER 20, 2010

August 12th, 2010 |Written By: Jay Baer | View Comments Tweet We built our own Frankenstein. Nobody forced companies to get involved with their customers in this way. But yet so many companies are using Twitter as a post-modern headline news service. The company can’t ignore me then!&# Wrong approach.

Social CRM 147

Social CRM Twitter B2B CoTweet 147

Convince & Convert

JUNE 16, 2010

It’s balanced, and always gives your company the opportunity to foster more behaviors. They didn’t employ a secret formula or best practice from outside the company. Rather to organize yourself… your department… and/or your company in a way that makes this part of the daily routine.

Social Media 120

Social Media Strategy Mobile Consultant 120