Opinionated social networking users become a virtual focus group, praising or complaining about a company's offerings, and coming up with suggestions for improvements or new products or brands. To accomplish this, companies should create customer-focused online communities with well-established components like blogs, forums, chats and wikis. Social Media lends itself to Customer Relation Management. Infact Social Media enables CRM to increase the brand and customer connect, get interactive and be more receptive. This then leads to more sell and up sell. MORE >>

Share this: StumbleUpon Digg Reddit 3 Comments Filed under Iffort , Web 2.0 , twitter Tags: Iffort , iffort.com , study , twitter , twitter india , usage 3 Comments Ashwani March 22, 2010 at 11:04 pm Indian companies are slowly recognizing to the power of social media channels and the effects it can have on businesses, if used properly. Reply Sorav Jain March 8, 2010 at 5:10 pm Very good analysis. Reply » Indian Companies are Waking Upto Social Reality March 8, 2010 at 2:25 pm [.] of tweets, tweet type, conversation type. Here is a full copy of the brief study! MORE >>

“2010 Video Influencers” is the fifth report from the series “ 2010 Influencers Series: Trend Predictions in 140 Characters “. Findings: Major trends in 2010 Online Video: Across many of these predictions, we have identified the following trends suggested to influence Online Video in 2010: # TV Everywhere      #live      #mainstream      #search. 2010 Video Influencers: Trend Predictions in 140 characters, by TrendsSpotting. 2010 Consumer Trends. 2010 Tech and IT. 2010 Online Marketing. 2010 Online Video. 2010 Mobile. MORE >>

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. Consumer segmentation models are typically owned in these groups, and often they are leveraged for behavioral patterns that help with the proverbial 4 Ps – Product, Price, Place and Promotion.  Knowing Customer Behaviors What internal group knows more about your customer’s behaviors and acts?  That stuff is important to the business, no doubt.  Do they share opinions?  MORE >>

It’s an advisory board and focus groups rolled into one. I’ve set up groups in TweetDeck that allow me to quickly scroll through information I want in as little as five minutes. In April of 2009, I was scrolling through Twitter and found an article in USA Today , written by Steve Strauss in his “Ask An Expert&# column, and was titled, “ Should Entrepreneurs Twitter? Uh, No. &#. Well, as an entrepreneur who uses Twitter for business, I couldn’t let that sit. get all of my news from Twitter. It takes as much time as you allow it. Heck, yes! MORE >>