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10 Reasons Why Your Business Needs a Killer Social Media Strategy

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > 10 Reasons Why Your Business Needs a Killer Social Media Strategy 10 Reasons Why Your Business Needs a Killer Social Media Strategy by Tamar Weinberg on May 18, 2010 Share This is a guest post by Beth Hrusch. Reply Michelle Hillaert May 19, 2010 at 8:38 am Simply put.

Seven Ways to Use Social Media for Business

Webbiquity SMM

Marketers no longer have to rely on expensive, contrived focus groups; social media provides a vastly larger, richer, more real-world source of information. 3. Twitter, Facebook and LinkedIn groups, community sites (e.g. Toolbox.com , Focus , Ulitzer ) and specialized discussion forums all provide opportunities to respond to questions and demonstrate industry expertise.

10 Reasons Market Research is Critical to Social Media

Adam Cohen

Consumer segmentation models are typically owned in these groups, and often they are leveraged for behavioral patterns that help with the proverbial 4 Ps – Product, Price, Place and Promotion.  Knowing Customer Behaviors What internal group knows more about your customer’s behaviors and acts?  That stuff is important to the business, no doubt.  What did I miss?

Why Do Customers Tattoo Themselves with the Brands They Love?

Bill Hartzer

Membership into Social Groups: Brand tattoos help customers bond with others in the same social group who share special interests and common values. You only “get the message” if you’re part of that group. 2. In a world where most businesses focus exclusively on growth and sales, the opportunity for businesses to serve customers on a deeper level remains open and waiting.

Is Twitter for Business Even Worth the Trouble | social crm.

Convince & Convert

August 12th, 2010 |Written By: Jay Baer | View Comments Tweet We built our own Frankenstein. Here are a few reasons identified in the study that the focus we put on Twitter may be entirely appropriate, and perhaps not even intent enough: The Iceberg Effect. Now, companies ought to focus on wowing their customers – and avoid giving them an awful experience – but for most companies, particularly those that have many customers they don't get a chance to interact with 1:1, the third segment is the easiest to reach at any kind of scale. And for what? Interaction.

How To Measure Your Social Media Efforts

Social Media Network Marketing

Saturday, August 14, 2010 How To Measure Your Social Media Efforts Social Media efforts like any other marketing effort requires that it be measured, monitored and be accountable. There is lot of research and discussion going on in the area of 'how to arrive at a ROI for Social Media' There are two unique groups at the two ends of a spectrum. Unported License. Social Media Ne.

Indian Companies on Twitter – A Usage Study

The Marketing Blog

Share this: StumbleUpon Digg Reddit 3 Comments Filed under Iffort , Web 2.0 , twitter Tags: Iffort , iffort.com , study , twitter , twitter india , usage 3 Comments Ashwani March 22, 2010 at 11:04 pm Indian companies are slowly recognizing to the power of social media channels and the effects it can have on businesses, if used properly. Reply Sorav Jain March 8, 2010 at 5:10 pm Very good analysis. Reply » Indian Companies are Waking Upto Social Reality March 8, 2010 at 2:25 pm [.] of tweets, tweet type, conversation type. Here is a full copy of the brief study!

Where are my peanuts?

Idaconcpts

Take a look at this testimonial from a participant in a focus group on airlines: You know, I have a dry cleaner at the end of my street. Then take a look at the recent Virgin Mobile ads in August 2010. Today I wanted to point out the important trend that consumers expect that every service category has more and more in common. Those things are now possible. Sprint. Tweet This!

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search 5 Ways to Turn Helpfulness Into Marketing Greatness July 28th, 2010 |Written By: Jay Baer | View Comments Tweet We’ve talked in the past about helping vs. selling , and that the former approach takes you a lot further in the realm of social media and word of mouth marketing. It’s a Bird.

5 Reasons I’m Thankful for Social Media

Webbiquity SMM

Sure, surveys and focus groups still have their place, but you can learn a lot from what they’re saying in social media circles. With the annual celebration of Thanksgiving upon us here in the U.S., many people pause to think about what they’re thankful for: family, friends, TiVo, the Yankees not winning the World Series… I’m thankful for all of those things too of course, but also for the development and growth of social media. Here are a few reasons why: Social media makes it easy to reconnect with old friends and co-workers. How did we do this before?

Monitoring Your Company’s Brand Online with MutualMind

Bill Hartzer

Some people think they can just send out a couple of surveys , or do a few focus groups , and gather all the information they need about the public’s opinion about their products. Have you ever wondered what people are REALLY saying about your brand ? MutualMind takes the different aspects of social media and brings them together into a concise, and helpful way. Digg this!

How Size Matters in the Social Media ROI Debate

Convince & Convert

Social media taps into the causal swirl of the fish pond, but if an executive across the table says he’ll need to see ‘solid ROI on that’ he’s might as well be asking to do a focus group with a group of golden carp. Tweet Guest post by Simon Gornick , a content consultant specializing in short form slogans, and owner of The Tagline Machine.

CPC 6

A Business Pivot: What You Need to Know

Spin Sucks

In 2010, I had to figure out how we were going to survive the Great Recession. But I made a decision in 2010 that I didn’t realize was highly strategic or even ahead of its time…we were in survival mode and it was the only decision I could make. In January 2010, we announced we were no longer a PR firm. By Gini Dietrich. The past few years have been rough. link].

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search 6 Critical Services Agencies Must Provide to Stay Relevant in Social Media March 3rd, 2010 |Written By: Jay Baer | View Comments Tweet Is there a future for agencies in a social media world? Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners.

Community Manager Appreciation Day: 5 Must-Reads

Firebelly

These folks are critical in the change as companies have moved from the static website to the dynamic human focused social business we’re seeing across every agency. CMAD was started in 2010 by Jeremiah Owyang, a California-based web strategist. Today is the 3rd annual Community Manager Appreciation Day ! Below are 5 must-reads. Worldwide Salute to Community Managers. By David B.

Social Media a CRM perspective

Social Media Network Marketing

Monday, May 31, 2010 Social Media a CRM perspective Social Media lends itself to Customer Relation Management. Opinionated social networking users become a virtual focus group, praising or complaining about a company's offerings, and coming up with suggestions for improvements or new products or brands. May 31, 2010 6:03 PM Guava said. Unported License. Full form of.

How Transparent is Too Transparent?

Socialized

Some of the quotes in the video include “Domino’s pizza crust is to me like cardboard,&# a sentiment expressed in a focus group but echoed by Domino’s executives. “Doesn’t feel like there’s much love in Domino’s Pizza,&# says another focus group participant. There’s a reason for that, of course. So how bad can the pizza be?

Kill The Five Year Plan: Is It Time To Unplan Your Business?

Gemma Went

This new generation of 2010 businesses requires a new approach to planning: it’s time to ditch traditional planning and replace it with ‘unplan’ thinking. Iteration is key – you don’t need focus groups any more, you can launch an idea in beta, test it, get reaction and adjust your model in days. Just like that. So find a new way to plan your new business ideas. what a year!

How Your Brand Can Win Over Online Customers One Skeptic at a Time

Convince & Convert

It’s important to do the appropriate research, either with focus groups and surveys or by hiring an outside agency. For instance, when Gap decided to change its logo in 2010, the public  completely rejected  it via social media. As humans, it’s easy to become biased when we’re attached to something. The way we see things doesn’t always match up to reality.

Listening Comes First

Geoff Livingston

In reality, the conversation happens with or without the organization, so your group may as well get the benefits from this form of passive monitoring. Dynamic conversations can turn into virtual focus groups for savvy organizations that tune in. The following is draft material for the second edition of Now Is Gone , which is almost out of print. It sounds crazy, doesn’t it?

Best of #SMAZ – Blogging Tips, Social Media ROI, & SEO

Kikolani

One of my goals for 2010 is to attend some events / seminars / conventions pertaining to blogging and social media, and today was a great start as I attended the Social Media Arizona event in Tempe. Focus Groups – apply reverse monetization by using social media to get client feedback instead of focus groups to lower research costs. 2010 SEO Trends.

Get Your Social Media Story Straight | Blogging and Content.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Get Your Social Media Story Straight April 1st, 2010 |Written By: Jay Baer | View Comments Tweet This is the best ad I’ve seen in months. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Talk about an ad that’s chock full of truth and authenticity.

Deconstructing Your Social Business Plan For 2011

darmano.typepad.com

Marketing, customer service, HR, IT, and a host of other operational groups may be in turf wars over who runs what. Marketing, customer service, HR, IT, and a host of other operational groups may be in turf wars over who runs what. This is my personal blog where I share thoughts + opinions that are solely my own. Your business partners may be engaging in their own turf wars. Sales?

The State of Social Media Marketing 2012 [DATA]

SocialFish

This, despite many seeing  the tipping point of social media as 2010 , when the ROI question and the business benefits of social media were really taken into the mainstream. Social media continues to be the greatest focus group out there, because it’s tuning in on natural conversations – so why are just over a quarter of marketers understanding this? Thanks, Danny! Scary stuff.

Data 50

Curating, not moderating, the flow of content and participation

www.headshift.com

But that might be my problem. I am not sure if it would have the uses that you describe (eg the UN using it as a kind of focus group) because it is still a relatively crude measure of opinion amongst a very self-selecting and ill-defined group but it certainly offers a model for that process of online deliberative discussion. You can find more posts like this here. Thanks!

Is Neuromarketing Good for Us?

Spin Sucks

Thus, neuromarketers believe, traditional market research methods — such as consumer surveys and focus groups — are inherently inaccurate because the participants can never articulate the unconscious impressions that whet their appetites for certain products.&#. A recent article in the New York Times illustrates how neuromarketing will soon be a part of our everyday lives.

Seth Godin on Steroids: Here’s My Evernote Password

Viper Chill

“ In 2010, three months after Pinterest launched, the site had only 3,000 users. We’d do a focus group and find out people didn’t understand what equipment they’d need, so we’d add that. Jump became the first teacher on the site to earn more than $1 million on the site by using selling her lesson plans focused on teaching kindergarteners.

What Does Salesforce-Radian6 Deal Mean for Everyone Else?

Net-Savvy Executive

Blogging about the day's big news is sort of obvious, so I'll focus on the question I haven't seen raised yet: what does the Radian6 acquisition mean to the other companies in social media analysis ? A few thoughts for discussion: Radian6 just took a big step toward solidifying its position as the standard. SMA is a feature set that can work into multiple categories; look for SMA companies to focus their feature sets on specific use cases, and expect acquisitions that work into acquirer's existing businesses. Competitors need more than a me-too monitoring platform to win.

Strategy Lessons: The Water Book

Geoff Livingston

This book primarily focuses on the The Five Attitudes and Approaches to strategy; Upper, Middle, Lower, Right Side and Left Side. This is no different than focus groups in advertising or public relations, market research studies prior to product marketing, or competitive research in all fields. Image by Steve Depolo. Upper, Lower and Middle attitudes are decisive. Musashi.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Driving Sales with Relevancy and Utility June 16th, 2010 |Written By: Jeff Molander | View Comments Tweet Guest post by Jeff Molander, professor of digital marketing at Loyola University’s School of Business, public speaker and author of a forthcoming book aimed at improving digital marketing results.

6 Potentially Wildly Inaccurate Observations about Tostitos and Social Sentiment

Convince & Convert

Twitter is a living focus group. The description notes that it was created for the Doritos Crash the Super Bowl crowdsourced video contest in 2010. It’s entirely possible you love this commercial. I don’t. The Tostitos “talking bag” commercial ran extensively during the bowl game extravaganza on ESPN and other channels on January 2. Powerful mechanism.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Crowdsourcing: Beyond the Basics June 23rd, 2010 |Written By: Clinton Bonner | View Comments Tweet Guest post by Clinton Bonner , Director of Sales at Chaordix , specializing in the technology and services of managed crowds for open innovation and social research. This is where crowdsourcing comes in.

Ford's Got a Reason to Fiesta

Social Media Marketing

But lost in a lot of that was the fact that the pool of 100+ drivers acted as something of a focus group for six months. Since the Fiesta won't be delivered until the spring of 2010, there are still a few months to go to continue the online buzz. This week, it got even better. You can check the video out on The Ford Story. The numbers were great. And really good content too.

Barcamp Delhi 5: Spreading the Word out !

The Marketing Blog

The research which their focus group discussions revealed was that Indian customers are not price sensitive, they are value sensitive. Aiming to reach a target group of 15 million potential booklet buyers comprising young professionals, college students and housewives they know that this is exactly the same group that the expanding pool of retailers is trying to reach across the country. The focus of the blog has shifted from that of a startup-centric one when it originally started in 2007. Yeah we are talking about BarCamp ! that interests the people.

6 Potentially Wildly Inaccurate Observations about Tostitos and Social Sentiment

Convince & Convert

Twitter is a living focus group. The description notes that it was created for the Doritos Crash the Super Bowl crowdsourced video contest in 2010. It’s entirely possible you love this commercial. I don’t. The Tostitos “talking bag” commercial ran extensively during the bowl game extravaganza on ESPN and other channels on January 2. Powerful mechanism.

Blogs are Becoming the New Front Door for Prospects: Is Yours Open?

sherpablog.marketingsherpa.com

Personal Branding: The five elements of being seen as a thought leader through crowdsourcing Marketing Research: Cold, hard cash versus focus groups Social Marketing: Twitter contest boosts followers 43% Online Marketing: Cyber Monday reactions from 17 of your consumer marketing peers Archives January 2011 2011 2010 2009 2008 2007 2006 2005 2004 2003 2002 2001 2000 Sherpa Bloggers Adam T.

When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

If these Royal Champion folks were bloggers and focused their posts outside the cruise community and to possible prospects, the sentiment wouldn’t have been that of “I didn’t get chosen&# but rather “this looks cool,&# perhaps. On a few occasions, they also have served as focus groups providing us with valuable feedback on a number of topics. hope so.