Adam Cohen
JULY 12, 2010
But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have. Brian Solis has a terrific series starting this week on the changing marketing, advertising and communications, where he adds a 5th P: People. Will there be future demand for products?
Techipedia: Tamar Weinberg
MAY 18, 2010
Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > 10 Reasons Why Your Business Needs a Killer Social Media Strategy 10 Reasons Why Your Business Needs a Killer Social Media Strategy by Tamar Weinberg on May 18, 2010 Share This is a guest post by Beth Hrusch.
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Hootsuite
NOVEMBER 7, 2023
Social listening tools are some of the most important for any social media marketer to master. Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Why do marketers need social listening tools?
The Marketing Blog
MARCH 8, 2010
Quotes from the Money Life article Iffort’s report states that usage of Twitter will penetrate more organisations, and more firms and customers will start using this social networking tool.Conversations between users and brands which are managed by humans with an emotional quotient will continue to boost Indian marketing efforts.
Sprout Social
JULY 28, 2021
If you’re anything like we were, you might not have the time or budget for traditional qualitative research with focus groups. What we needed to do now was make sure the other core tenets of our brand came through in how we marketed our product. For us, it was our sales and success teams.
Convince & Convert
JULY 2, 2014
It’s important to do the appropriate research, either with focus groups and surveys or by hiring an outside agency. Knowing how your customers perceive you gives you a benchmark to measure progress and helps you know how to proceed with marketing to improve your brand perception.
Social Media Marketing
DECEMBER 4, 2009
But lost in a lot of that was the fact that the pool of 100+ drivers acted as something of a focus group for six months. Since the Fiesta won't be delivered until the spring of 2010, there are still a few months to go to continue the online buzz. The numbers were great. But how will that happen now that the program is over?
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