The Marketing Blog

OCTOBER 10, 2008

The research which their focus group discussions revealed was that Indian customers are not price sensitive, they are value sensitive. The entire model is based on the simple fact that everyone loves to strike a deal, to make a bargain and avail a discount. Ralf Klamma Jaffejuice Kiruba Shankar Marketing Over Coffee marketing.fm

Startup 109

Startup Web 2.0 SMS Proposal 109

Webbiquity SMM

MARCH 29, 2022

Quora marketing is a tactic many B2B and B2C marketers are using to build trustworthy and user-friendly brands online. According to Blogging Wizard , 56% of B2B marketers use Quora to present their brands as thought leaders and customer-centric businesses. Quora is, of course, a social question-and-answer website launched in 2010.

Brands 204

Brands NoFollow Marketing How To 204

Convince & Convert

JANUARY 9, 2012

Twitter is a living focus group. The description notes that it was created for the Doritos Crash the Super Bowl crowdsourced video contest in 2010. Interesting that both snacks are Frito-Lay brands, and that entries of the Crash the Super Bowl can be used and modified by Frito-Lay without exception, and in perpetuity.

Sentiment 115

Sentiment Sysomos Crowdsourcing Visible Technologies 115

Social Media Network Marketing

AUGUST 14, 2010

Saturday, August 14, 2010 How To Measure Your Social Media Efforts Social Media efforts like any other marketing effort requires that it be measured, monitored and be accountable. To develop relevant interactions the brand and the customer set would require time. August 14, 2010 8:30 PM Pervara Kapadia said. Awesome Post!

Social Media 93

Social Media How To ROI Reputation 93

Kikolani

JANUARY 26, 2010

One of my goals for 2010 is to attend some events / seminars / conventions pertaining to blogging and social media, and today was a great start as I attended the Social Media Arizona event in Tempe. Focus Groups – apply reverse monetization by using social media to get client feedback instead of focus groups to lower research costs.

ROI 114

ROI SEO Social Media Tips 114

Social Media Network Marketing

MAY 31, 2010

Monday, May 31, 2010 Social Media a CRM perspective Social Media lends itself to Customer Relation Management. Infact Social Media enables CRM to increase the brand and customer connect, get interactive and be more receptive. Thus increasing the brand awareness, creating a positive brand perspective and thereby encouraging loyalty.

Social Media 62

Social Media Social CRM Reputation Widget 62

Convince & Convert

JANUARY 9, 2012

Twitter is a living focus group. The description notes that it was created for the Doritos Crash the Super Bowl crowdsourced video contest in 2010. Interesting that both snacks are Frito-Lay brands, and that entries of the Crash the Super Bowl can be used and modified by Frito-Lay without exception, and in perpetuity.

Sentiment 87

Sentiment Sysomos Crowdsourcing Visible Technologies 87

Convince & Convert

APRIL 1, 2010

In the age of the real-time Web, when every customer is a potential reporter, and there’s no place for brands to hide, you cannot rely on sloganeering. I've seen a ton of organizations missing the boat on integrating everything in their marketing mix so that it's at the very least, a consistent brand message.

Social Media 120

Social Media Content Analysis Sports 120

Convince & Convert

JULY 28, 2010

Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month. Think outside your brand or service; another example is Kodak. Think outside your brand or service; another example is Kodak. Which brands of paint are best? This is the strategy of creating a Social FAQ.

Social Media 150

Social Media Strategy Consultant B2B 150

Convince & Convert

MARCH 3, 2010

Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners.

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Firebelly

JANUARY 23, 2012

CMAD was started in 2010 by Jeremiah Owyang, a California-based web strategist. Thomas Spend all the money you want on advertising, on customer satisfaction surveys, on focus groups—your community managers are the people making your brand every day. 9 Ways To Celebrate Community Manager Appreciation Day. By David B.

Communities 176

Communities Press Release Focus Group Survey 176

Idaconcpts

AUGUST 9, 2010

I’ve been reading “Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders&# by Adam Morgan, and as any AdWeek publication, it is a wonderful and captivating read filled with a lot of actionable insights. Then take a look at the recent Virgin Mobile ads in August 2010. – Conclusion.

Airlines 117

Airlines Wireless Insurance Technorati 117

Viper Chill

DECEMBER 2, 2012

“ In 2010, three months after Pinterest launched, the site had only 3,000 users. We’d do a focus group and find out people didn’t understand what equipment they’d need, so we’d add that. Works for people, works for brands. Pinterests’ Growth Wasn’t as Viral As You Think.

Reddit 80

Reddit Wikipedia Aggregator Cost 80

Convince & Convert

JUNE 23, 2010

Crowdsourcing is evolving beyond the shiny contest model (Doritos’ “Crash the Super Bowl” ) and into something more meaningful to the brands embracing it and the consumers contributing to it. What is the next generation of crowdsourcing? Market research is as important to most companies as the payroll department. We know better now.

Crowdsourcing 122

Crowdsourcing Social Media Strategy Construction 122

Convince & Convert

SEPTEMBER 20, 2010

August 12th, 2010 |Written By: Jay Baer | View Comments Tweet We built our own Frankenstein. consumers from ExactTarget and CoTweet (they are clients) called Twitter X-Factors shows that just 5% of Americans follow even one brand on Twitter. think @ford vs. @scottmonty) Consumers believe branded accounts are more reliable and accurate.

Social CRM 147

Social CRM Twitter B2B CoTweet 147

Convince & Convert

JUNE 16, 2010

Yes, many use things like focus groups, gut instinct (entrepreneurs are notorious for this!), And, yes, much as I enjoy slighting “branding&# (I believe it’s most commonly used as an excuse to not creating demand) there remains value in creating awareness. to create confidence that often overlooks the obvious.

Social Media 120

Social Media Strategy Mobile Consultant 120