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Study shows social media drives sales

Sherrilynne Starkie

The Air Miles program logo in Canada since 2009. AIR MILES collectors were encouraged to engage with the AIR MILES-hosted social community website by sharing thoughts about the brand or participating in promotions; they were rewarded either with a small number of bonus miles or entry to a lottery for large prizes. ROI in social media.

Study 377
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The FINAL word on Social Media ROI | Shuaism

Josh S Peters

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » The FINAL word on Social Media ROI The FINAL word on Social Media ROI Written on October 20, 2009 by Josh Peters in Social Media 25 Comments - Leave a comment! Social Media is a tool… that’s IT.

ROI 161
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The MetricsMan Comes To #measurePR

Waxing UnLyrical

Fortunately, Don Bartholomew of Fleishman-Hillard - whom you may know as @donbart on Twitter – will rectify that this coming Tuesday, when he joins us to chat about social media “ROI.&# To use the old saying – the ROI on these sorts of ROI efforts is not good. In fact, I would guess far less than half will.

ROI 169
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MeasurePR: The BrandBuilder Edition

Waxing UnLyrical

A couple of months ago, Olivier was quoted in SmartBrief on ROI as saying: “There are dozens upon dozens of ways to ensure that your program can be shown to contribute to either reducing costs or generating revenue. We have smart dogs , with Chico being his Chief Content Strategist and Suzy Q. being my Chief Operating Officer and 2.

Postrank 255
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Sysomos Acquired By Marketwire

Dave Fleet

Audience – a sales- and marketing-focused tool to help measure ROI and optimize marketing and community engagement. In recent months we’ve seen several interesting moves within the social media monitoring/social CRM space. Acquired by. Jive Software. January 2010. February 2010. April 2010. April 2010. Scout Labs.

Sysomos 334
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Bad PR Measurement Gets a Smackdown

Waxing UnLyrical

whether ROI can be anything other than a quantitative term. [Ed: CommAMMO Q2: ROI is a financial term. CommAMMO There surely are good reasons to build a FB community, even if only marketing-related. alanchumley ROI easy a pie if you’ve set meas’ objectives and chosen the right metrics methods. Good grief!].

ROI 173
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Criticising Social Media ?

The Marketing Blog

Reply bath mateus December 17, 2009 at 2:10 am Very impressive. Reply Tweets that mention Criticising Social Media ? « -- Topsy.com December 10, 2009 at 11:09 pm [.] Understand Social Media as a Philosophy and its application as a Culture. Thaks for the info. This post was mentioned on Twitter by Daksh, Daksh. link] #socialmedia [.]