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10 Reasons Market Research is Critical to Social Media

Adam Cohen

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have.

Research 265
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Social Media Chat Tuesday, July 21st

Adam Cohen

My topic for this week is “ Social media AND… “ If you have been a subscriber here you know that I look at social media tactics as informed strategies leveraging deeper understanding of a brand’s most valuable customers and prospects – truly integrated into other forms of marketing. See you there?

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I Will Not Write About Old Spice

Adam Cohen

a thousand cuts :: adam cohen's blog About Blogroll Contact a thousand cuts conversations about social media and interactive marketing by adam cohen 16 JUL I Will Not Write About Old Spice Posted by: adam / Tags: Advertising , Isaiah Mustafa , Old Spice , Social Media , Television , YouTube / Comments: View Comments I will resist the urge.

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2010 Charts a Promising Future for E-Commerce on Facebook

Bill Hartzer

SortPrice.com was involved well before last year – we launched our Facebook Store Application for retailers, a customized tool that lets them list and promote products right on their Facebook fan pages, back in the Fall of 2008. That ‘action’ isn’t just limited to a few clearance items up for sale here and there on Facebook either.

Retail 137
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Your Brand Is A Learning Space

Twist Image

Laugh at that line as much as you want, but when I published my first business book, Six Pixels of Separation , back in 2009, I wrote about this newly-formed idea that "content is media" (a concept that I was blogging and speaking about long before the first book was even published). Not all marketing can or should be direct response.

Brands 40
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Social Media Network - Marketing: How To Know If Social Media.

Social Media Network Marketing

Monday, September 20, 2010 How To Know If Social Media Network Can Help Your Business We have all heard that Social Media Network is to be integrated into the overall marketing plan. Many a times industrial and manufactures think that they may not find Social Media path a very fruitful marketing endeavor. Unported License.

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THE BEST SOCIAL NETWORK FOR LAWYERS, OR ANYONE, IS….

Myrland Marketing

Home About Services Social Media Speaking-Training LMA Contact Subscribe Myrland Marketing Minutes Strategic Social Media: Making Social Media Make Sense THE BEST SOCIAL NETWORK FOR LAWYERS, OR ANYONE, IS… by Nancy Myrland on April 6, 2010 An interesting question was posed on a legal marketing forum of which I am a member.