10 Reasons Market Research is Critical to Social Media
Adam Cohen
JULY 12, 2010
Consumer segmentation models are typically owned in these groups, and often they are leveraged for behavioral patterns that help with the proverbial 4 Ps – Product, Price, Place and Promotion. But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have.
Let's personalize your content