Buzz Marketing for Technology

JUNE 27, 2008

Are you involved in setting the direction for your companys IT budget or strategy? How To Create A Know-It-All Company. Heres how some companies convinced individuals to share best practices. operations for the company (and a recruiter himself), weeds out people who blame others. Industry Switch. Background. Offshoring.

Company 122

Company How To Case Study Mobile 122

Social Media Strategies Summit

DECEMBER 7, 2023

To understand why , you must rewind the 2007 – 2008 financial crisis. This message became ingrained in our perceptions of the company. I think it’s so much more important that we provide the context, provide the framing, and let the metrics tell the story that you think is most important.”

Social Media Management 147

Social Media Management Social Media Education Collaboration 147

Keyhole.co

MARCH 24, 2024

Founded in 2008, Airbnb struggled to build trust in its unique business model initially. The company also recorded a whopping $2.2 That’s why the company played on the aspirational aspect of beautiful houses, which their social media profiles reflect clearly. But today, Airbnb boasts 7.7 billion in revenue in 2023.

Communities 59

Communities Social Media Strategy UGC 59

Sprout Social

FEBRUARY 16, 2022

Then in 2008, the Evolution of Dance video was the first to reach 100 million views. In 2012, YouTube announced a new metric “ Time Watched ” to use in their search and Suggested Video algorithm. Moreover, the company used surveys to collect information on what users enjoyed and preferred. 2012: Watch time.

YouTube 123

YouTube Notification Video Trends 123

Buzz Marketing for Technology

JUNE 27, 2008

February 6, 2008. Social applications in particular, such as communities and social networking sites, are cost-effective and have a measurable impact on prospects decisions in the consideration stage, which will be important to companies under recessionary pressures. Original air date: Thursday, June 05, 2008. Decision Tools.

Research 208

Research Strategy Policies Marketing 208

The Marketing Blog

SEPTEMBER 7, 2010

With a few simple yet effective methods, you can measure the level of interactivity of your Fans on the Facebook page: #1 Using Facebook Insights A little while back Facebook had announced the improved version of Facebook insight s which provides better metrics for Facebook developers and page administrators. Theme: Pressrow.

Facebook 185

Facebook Web 2.0 Startup Applications 185

Justin Levy

JUNE 21, 2010

Imagine if you could have your own Situation Room to monitor everything going on online around you and/or your company. Check out this YouTube video to begin drooling, er, I mean, to begin your tour: If your company is fusing together multiple sources of social data, are you doing anything unique similar to Gatorade?

Social Media 127

Social Media Radian6 RSS Feed Reader 127

Oktopost

APRIL 4, 2019

The 2008 financial crisis led to a significant loss of audience trust in the financial sector. One approach that many companies are finding effective is employee advocacy —letting your employees, through their own unique voices and perspectives, promote the company on social media. The Compliance Hurdle. Goal: Increase sales.

Campaign 96

Campaign Training Social Media Applications 96

Akamai Marketing

FEBRUARY 11, 2009

The power of events, ESPECIALLY B2b events, is undeniable and people are still attracted to them, computers and phones not withstanding, most of us prefer the company of human beings. This will not kill the event or incentive industry. And yes, once in awhile, we even like to get together with them to “talk shop”.

Klout 100

Klout Eventful Policies Hosting 100

Writtent Blog

MAY 17, 2021

Satyarth Enterprises is a leading manufacturing company in the field of manufacturing work from home business. Our company is registered under the Make in India project. Sign On shall mean the execution of an employment or consultancy agreement between the Company and the Candidate irrespective of its conditions.

Banking 40

Banking Template Templates Company 40

Akamai Marketing

FEBRUARY 3, 2011

The EAT ME Conundrum: Occasionally, a company who is jumping into social media will get lucky and land in the viral vortex. Strategy: Simply following directions (EAT ME/DRINK ME) means you are employing tactics in Wonderland (Social Media), but you haven’t mapped out your plan. Strategies are created with tactical ingredients.

Social Media 138

Social Media Klout Policies Consultant 138

Justin Levy

MAY 10, 2010

[link] justinlevy I think it also highlights the importance of, first, having a strategy and then laying out definitions, objectives and success metrics. link] This comment was originally posted on Twitter [link] annemai Companies, take note. link] justinlevy Have you checked out the @thejointstaff social media strategy yet?

Social Media 113

Social Media Strategy Policies RSS 113

Buzz Marketing for Technology

JULY 7, 2008

Drive a strategy development process that results in a project vision, objectives, roadmap and success metrics. That said, if you are a large company, it could take you 3-4 months just to coordinate calendars to get all the right people gathered! 9) Most companies have “hearing systems&# not “listening systems.&#

Communities 117

Communities Groups Groups Social Media 117

Pixlee

SEPTEMBER 23, 2017

Engagement, visibility, number of followers, and increased sales are just some of the metrics influencer campaigns can drive. An expert on how to do luxury travel using airline miles, he has partnered with many credit card companies and airlines to highlight this. Jennifer Mel Tuffen. The Planet D. subscribers on YouTube.

Travel 66

Travel Influencer Brands Airlines 66

Freelance Social Media

OCTOBER 16, 2008

Everyone knows that more often then not that marketing dollars are often the first to go, most of us also know that the companies that make smart use of their marketing dollars in economic downturns often can gain considerable market share. If you are currently converting at.5% That sounds pretty cost effective to me.

Conversation 100

Conversation Foursquare MySpace RSS 100

Writtent Blog

MAY 18, 2021

There are three important metrics to understand in terms of identifying the total number of square feet a commercial tenant would be charged for. Taking a Draw When the real estate company agrees to pay the salesperson in advance of commissions. An assignment of contract clause can typically be found in a business contract.

Comments 40

Comments Syndication Cost Hosting 40

Convince & Convert

MARCH 25, 2010

Swix aggregates as many as 100+ of your social media metrics, and presents them in a unified, visually digestible fashion that will be the darling of any Excel hater. Want to print out all your key metrics on one piece of paper, for easy distribution and circulation within your organization? New YouTube video that goes viral.

Social Media 117

Social Media Strategy Statistics Metrics 117

Adam Sherk

AUGUST 25, 2009

This is to be expected, and it’s one reason why year-over-year metrics have more value than month-to-month. The best measuring stick for August 2009 is August 2008, not the months that preceded it. Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

Engineering 102

Engineering Hitwise Health Care Press Release 102

Buzz Marketing for Technology

JULY 24, 2008

April 2008. March 2008. February 2008. January 2008. We have other people at my company who worry about that kind of thing. *Â? No one wants to speak up and look dumb in front of the CEO or the company’s owner. those companies. Intellectual Property (4). Knowledge Management (35). Memes (10).

RSS 100

RSS Plaxo Meme Telecommunications 100

Convince & Convert

JUNE 17, 2010

This is a metric I devised to help me determine the efficiency of the time I spend on Twitter. But, the number of followers you’ve accumulated is a metric that everyone looks at (admit it), and it’s at least a decent barometer of how well you’ve cultivated Twitter. Over the past 30 days, it was approximately 10%.

Twitter 125

Twitter Metrics Social CRM Consultant 125

Convince & Convert

SEPTEMBER 22, 2010

If someone signs up to follow your company on Twitter, when you tweet will that person see it? Companies are trying to stay top-of-mind among their prior customers, and incentivize those customers directly or indirectly to spread the word to their friends and associates. Will they click on it to visit your offer/website/landing page?

Social Media 135

Social Media Strategy Social CRM Consultant 135

Convince & Convert

MAY 20, 2010

Which pattern matches your social media success metrics? The first is the experimental, dip the toe in the water approach whereby a company begins a modest collection of initiatives to get familiar with the morays and methods of social media. You’re done with the success metrics conversation. Number of Twitter followers.

Metrics 116

Metrics Social Media eBook Social CRM 116

Techipedia: Tamar Weinberg

MAY 9, 2008

I can’t compare this kind of competitiveness to that on Reddit or Mixx, because the metrics available are only the karma points (and associated awards) but no real rankings. Reply Tamar Weinberg May 9, 2008 at 8:43 am You can still do that with karma points and not rankings. To them, this meant a whole lot.

Digg 100

Digg Sites News API 100

Convince & Convert

MAY 27, 2010

In that spirit, here are some interesting updates from companies and tools I’ve written about previously here at Convince & Convert. This was an item requested by approximately 125% of Swix’ customers, and the company was finally able to pull it off. These are exciting times at Bulb HQ!

Consultant 122

Consultant Metrics Social Media Social CRM 122

Convince & Convert

JULY 14, 2010

I believe I have tried almost every type of measurement and metric to alter the mindset of CEOs and leaders. I now take the organization’s current strategic plan, CEO’s vision, mission statement and make those the metrics of a social media strategy. Why ignore it? Leaders may believe that if they don’t play, they cannot lose.

Social Media 134

Social Media Strategy Metrics Organization 134

ProBlogger

SEPTEMBER 29, 2011

Each year, companies spend hundreds of millions on branded T-shirts, mugs, stickers, and pens. In 2008, Europe’s soccer elite scored around $800 million from merchandizing. And, best of all, companies already have thousands stocked in their warehouse. You will bring traffic to companies’ sites. Companies like influencers.

Review 43

Review Products Retail How To 43

Bare Feet Studios

OCTOBER 10, 2008

Another long-standing metric that I have found to be true and relevant repeatedly, is that of a professional trainer or professor: know 10 times more than you plan to deliver. Social Media Agencies: Crayon : A different kind of company that specializes in new marketing – new marketing for a new consumer.

Social Media 40

Social Media Construction Consultant Upcoming 40

Convince & Convert

AUGUST 10, 2010

Joe Fernandez is CEO of Klout , a provider of influence metrics that is being incorporated into a variety of social media tools (including CoTweet , a client of mine) Jay Baer : What’s changed in the last two years or so with regard to access to influencer information? Should companies treat customers differently?

Social CRM 133

Social CRM Influencer Klout Social Media 133

Convince & Convert

MAY 4, 2010

I’m delighted to have had the chance to interview technology consultant and author Phil Simon about how technology and social media adoption is changing companies. Are there specific markers that indicate readiness within companies? There is of course relentless chatter about social media ROI and success metrics.

Social Media 116

Social Media Strategy Consultant ROI 116

Akamai Marketing

MARCH 29, 2011

your own set of metrics. By the way, “sucking less&# is not a measurable metric, get your own. What people expect from a blog is the ability to get to know the insides of a company, to hear a single voice, to get information or insight that they wouldn’t normally get. Are you hoping to help along your SEO efforts?

Press Release 238

Press Release Technorati Klout Metrics 238

Techipedia: Tamar Weinberg

JULY 8, 2008

by Tamar Weinberg on July 8, 2008 Share With many individuals finding great success with social media (and as an aside, a basic understanding of search engine optimization ), they immediately consider themselves social media marketers and consultants (as well as seasoned SEOs) and offer to sell their promotional services.

Social Media 163

Social Media Marketing Consultant Communities 163

Convince & Convert

AUGUST 19, 2010

A collaboration between RESMARK Systems (a provider of hospitality software), Western River Expeditions (an adventure tour company), Compendium (provider of corporate content creation software), and ExactTarget (provider of enterprise messaging software) shows how this can be done day-to-day. That’s it. It makes sharing simple.

Social Media 140

Social Media Strategy Tourism Social CRM 140

Convince & Convert

AUGUST 2, 2010

Each of these strategies requires different tactics, resources and success metrics. Ive founded 5 companies, and spent 15 years running digital marketing agencies. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. There are five main approaches to using Facebook for businesses.

Facebook 121

Facebook Social CRM Consultant MySpace 121

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. Your company needs to be part of that conversation. There’s been a bit of news about it recently. It’s about humanization.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Convince & Convert

SEPTEMBER 14, 2010

With social media, we can join conversations previously hidden, but what we need is the same as ever: a way to reach you – the places you metaphorically live, the clubs you frequent, the places you hang out, the company you keep. That seems short-sighted and workable only for very small companies with a minimum of online chatter about them.

Social Media 123

Social Media Social CRM Strategy Consultant 123

agora pulse

MARCH 24, 2020

More info about analytics: Social Reporting Metrics That Really Matter. A brand advocate is literally “a helper” that shares positive reviews about your company, extols its virtues, shares excitement about upcoming events, posts content about your brand, and, at the core, cares about your brand’s well-being. Business objective.

Social Media 94

Social Media Social Media Management Meme Hashtag 94

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. million followers on Twitter?

Social Media 147

Social Media Strategy Influencer Social CRM 147