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Airbnb Social Media Strategy: Sharing Stories, Building Community

Keyhole.co

By blending collaborative consumption with experiential tourism and replacing impersonal hotel stays with a sense of community. Founded in 2008, Airbnb struggled to build trust in its unique business model initially. million listings and a community of reliable hosts around the world ready to welcome guests with open arms.

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Social Media Chat Tuesday, July 21st

Adam Cohen

Think both digital and traditional) I’ll follow up here with a link to the live event and transcript afterwards. Q2) Why does blending social media improve the effectiveness of other tactics? Q3) Which tactics have the most impact when combined with social media? See you there?

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10 Reasons Market Research is Critical to Social Media

Adam Cohen

The CMO is the one managing brand perception, and if you believe social media initiatives impact branding, marketing or communications, the CMO will want to hear about it. Do your customers have a need for community, convenience, or collaboration? The CMO will also want to know the data.

Research 265
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Flash Mobs Go Social in India

Waxing UnLyrical

While a slew of such campaigns have taken place in India, one that caught the fancy of many is the recent flash mob organized by the IBM OnDemand Community. While IBM India pulled together a great show, there were aspects of the event that deserved more attention, particularly on Twitter. reading and traveling.

Flash Mob 218
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I Will Not Write About Old Spice

Adam Cohen

Recent posts The Digital Five Tool Player Making the Leap: Why Companies Struggle with Social Media On Beyond Snake Oil Twitter Badges For Brands Who Want to Avoid Narcissism Social Media Chat Tuesday, July 21st I Will Not Write About Old Spice 10 Reasons Market Research is Critical to Social Media Recent Comments Powered by Disqus Facebook Activity (..)

Badge 201
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Search Engine Statistics:: Google's share dips

The Marketing Blog

Sector wise trends : If we look at vertical searches, all is not lost for Google as they continue to rise in Automotive, Shopping and travel verticals. Google’s percentage of upstream traffic grew for the Automotive, Shopping and Travel categories. Whereas, for February 2010, it stood at 70.95%. Theme: Pressrow.

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Grow Your Wiki

Buzz Marketing for Technology

online communities. Jun 26, 2008 0. Jun 25, 2008 0. Jun 25, 2008 0. BlackBerry. boris mann. change management. citizen journalism. Clay Shirky. collaboration. Collaborative Technology. collective action. Confluence. conversation. Course Using Wiki. creativity. data center. David Weinberger. Digital Democracy. Multi-touch.

Wiki 223