A First-Class Guide to Social Media for Travel
NOVEMBER 1, 2016
From inspiration to reminiscing, travelers turn to social media throughout every step of their journey. Social media has a huge influence on travel-related purchases. In fact, of those who use social media to research travel, only 48% followed through with their original plans. Travel Social Media Basics: Do Your Research. 33% switched hotels. Find Your Inspiration.
5 Luxurious Technology Events for this Autumn
SEPTEMBER 4, 2013
In the past I have been to a lot of technology events. As you can imagine, technology events vary in their substance and style. But sometimes what you want is a truly luxurious event. Here are five of those types of events, so you can bask in the luxury while still being productive. 1. Tech Mentor Events. This event is being held at the Palmer Event Center.
Is Your Online Community Changing with the Times?
JANUARY 4, 2016
This post originally appeared on the Higher Logic blog , where I’m posting an ongoing series related to Millennials and online community. And don’t forget that Higher Logic clients can have access to our Essentials of Online Community Management program at a special discount. We need our online communities to morph and shift with the changing landscape.
The Three “Ss” of a Successful Live Event
SEPTEMBER 10, 2015
This makes it more difficult for you to get found and engage your community. The Live Event: The “New” Social Media Platform. Putting on a successful live event, however, takes more time and effort. Why Put On Live Events. live event is your own social media platform. If you’ve never put on an event before, it can be intimidating. By Rich Brooks. And so on.
Putting Instagram events to work for your business
MARCH 6, 2013
The popularity of Instagram is clear, and if you are inclined to snap photos and share them with your friends and customers on social networks you can make your business more social and build a powerful sharing community on Instagram quickly. So is travel. Building community while running a contest can be challenging, and sometimes fool-hardy. Why does Instagram work so well?
Social Media: Australian Society of Travel Writers
MARCH 9, 2011
In November last year, I spoke on social media and the impact it has on the Travel Writers industry. Social Media and Travel writers. Anyway sorry for the delay, but you can download the Social Media and Travel Writers presentation from Slideshare or just flick through the slides above. View more presentations from Laurel Papworth.
Content vs. Community: How Online Publishers Can Nurture Both
AUGUST 20, 2011
As publishers continue to rely on the outside social web to foster their communities, they often witness dire consequences. Sites have experienced a dramatic decrease in core metrics and a dispersion of their most passionate community members. Today, the comment section provides a tool to build community engagement around a publisher. socialmedia longtailseo communities
10 Brands Killing It On Instagram in 2016
SEPTEMBER 7, 2016
Condé Nast Traveler (@cntraveler). We all need accounts in our Instagram feed that make us feel like we are traveling, even though we’re still sitting in the same office under the same neon light. Screenshot from the Instagram account of Condé Nast Traveler. After all, an image is worth a thousand words (and works in several languages). Adidas (@adidas). Dior (@dior).
Create a World-Class Online Community for Your Business
JANUARY 26, 2011
Edwards and Telligent CTO Rob Howard are releasing a white paper today that delineates what these standard-setting communities of the future will look like. According to their research, here are nine steps businesses must take in order to make their online communities world-class. 1. the article in full to learn more about building world-class communities. Have an account?
What to Look For When Hiring a Community Manager
JANUARY 26, 2011
Commonly referred to as the “Community Manager, these brand ambassadors are a company’s direct link to its customers, owning the critical responsibility to grow, shape and respond to online conversations happening around that brand. Do You Need A Community Manager? Determining whether your brand needs a community manager comes down to efficiencies, trust and skill.
How to Get Your Readership Involved and Grow Your Audience with Community Challenges
JULY 13, 2016
One of the things we’re always told is to build community – it makes all the difference between traffic who don’t care and an audience who are invested in you and your story. And if it’s Instagram you’re after, one of the biggest communities on the platform is made up of hundreds of thousands of people across the world who play Fat Mum Slim’s Photo A Day.
From Shared Databases to Communities of Practice: A Taxonomy of Collaboratories
Buzz Marketing for Technology
JULY 24, 2008
From shared databases to communities of practice: A taxonomy of collaboratories. From Shared Databases to Communities of Practice: A Taxonomy of Collaboratories. The types are: Distributed Research Centers, Shared Instruments, Community Data Systems, Open Community Contribution Systems, Virtual Communities of Practice, Virtual Learning Communities, and Community Infrastructure Projects. " Compared to other peer groups, scientific communities are often surprisingly egalitarian and broadly international. Community Data Systems.
How to Create a Call-to-Action for All of Your Content
FEBRUARY 16, 2015
Let’s look at three different examples of how to build a call-to-action through building community, generating leads, and driving sales. Did you meet at an event? Communication Content call to action community building content development content marketing drive sales generate leads marcus sheridan PESO model shelley pringle Vistage Our time equals money. This is the fun part!
Highlights from ProBlogger Event 2012
OCTOBER 19, 2012
Last weekend, over 300 bloggers converged at Etihad stadium in Melbourne to attend the annual Problogger event. This was the first year that we held the event over two days. People loved how many different niches were represented – we had speakers from travel, cartooning, business, food, photography, fashion, parenting and more. Our 2013 Event. Image by Marija Ivkovic.
Melbourne ProBlogger Event Recap, LinkUp and Looking Forward (#PBevent)
OCTOBER 24, 2011
Last Friday was the second Melbourne ProBlogger Event, and I thought I’d take a moment or two today to create a bit of a summary of what happened on the day for those who weren’t able to be there. My hope with this event was to pack the day full of teaching, storytelling inspiration, and networking. The two-hour networking drinks event at the end of the day was fun.
#SocialPowWow: A meeting ground for Communicators & Marketers
MARCH 23, 2016
Before I tell you more about it, I’d like to give a BIG shout out to the hosts of chats and the respective communities who helped me learn and increase knowledge over the years and yes, I have built strong relationships with them over time! I was introduced to the world of Twitter chats by Shonali, and the first ever Twitter chat that I tuned in to was, of course, #MeasurePR. enjoyed interacting with the community and learning more about the PR ecosystem and the importance of measurement in PR. Regularly interacting with these communities helped me gain immense knowledge.
Social Media in the Industry: Customization is the Key to Success
Techipedia: Tamar Weinberg
NOVEMBER 11, 2010
to increase visibility in the online community. These updates can keep your brand fresh in the minds of your community members and will also make them feel like they’re part of your extended corporate family. Mix up your status updates with some local area events and news to keep it interesting. Get the word out about specials and events. Tourism/Travel/Hospitality.
Monday Roundup: PRSA Counselors Academy 2015
MAY 4, 2015
Emergency surgery prevented me from traveling to Laguna this past week for PRSA Counselors Academy 2015 … gah! Why: “I think ‘community’ was just becoming a social media buzzword at the time. Content Marketing: Without Community, It’s Only Half the Equation. Emergencies never happen at a convenient time, do they? didn’t always see myself that way.
Why Every Writer Needs an Online Community
SEPTEMBER 2, 2012
these people need supportive communities in order to develop their craft. That’s where online communities come in. Online writing communities, like Writers’ Café , Writers’ Beat , or my company’s Foboko , enable bloggers to get help throughout the process of creating an ebook, a short story, a report, or any other blog post. The size of online communities is limitless. DeviantArt , for example, is a community that helps artists tweak and improve their work. Online writing communities can do the same for your blog. The social element of writing.
ProBlogger Training Event Tickets are Available to Purchase Now
MARCH 2, 2014
In the last few minutes, tickets have gone on sale for this year’s ProBlogger Training Event on the Gold Coast, Queensland, Australia on August 29-30 of this year. It’s hard for me to believe but this year will be the fifth annual event that we’ve run. Last year saw us move the event out of Melbourne for the first time up to the Gold Coast in Queensland. It’s Our 5th Birthday.
How Brands Can Create Social Engagement Via Music Festivals
Ignite Social Media
MAY 24, 2016
Multiply these numbers – give or take – for all music events, including Bonnaroo, Lollapalooza and Stagecoach, and companies have themselves a gold mine for capturing the attention of a large, young and hip audience. The branded event hashtag #Coachella is easily one of the most blogged about, facebooked, and tweeted topics before, during & after the California festivities. Drink.
A Little Help From My Friends. So Please Help!
OCTOBER 8, 2016
We have built a great community. . It can be via Skype, phone or in-person (meaning, if you're in Montreal or if I happen to be travelling to wherever it is that you live). event of your choice. This is just the tickets, so you will have to handle travel, accommodations, etc. community. Giving. It's what I do. I'm thankful to serve you. . I had dinner the other week with someone who is very successful. They use content marketing as a way to sell millions of dollars worth of online courses, mastermind sessions and more. There is no backend to this. . leukemia.
16 Tips for Using #hashtags HINT: You’re doing it wrong :P #socialmedia
SEPTEMBER 18, 2014
Not community driven content. But they are also about COMMUNITIES OF INTEREST and linking your content to groups that would be interested. Jump In on One-off #hashtag threaded conversations (one time, temporary community). Hashtags can be transitory (come and go) - such as one-off events. Join Hashtags that are community weekly meetings (regular occasional).
12 Visual Content Marketing Ideas that Get Shared Like Mad
JANUARY 20, 2016
Sharing stories of travel, corporate and customer events. The days of only using textual content marketing to build your brand, attract, inspire, engage and empower your audience and customers are long gone. If you are only using textual marketing you are already falling behind. In case you haven’t noticed, the world is turning visual. Social media levels the playing field.
Social Solute: 4 Brands on Social Media to Admire This Year
Ignite Social Media
JUNE 17, 2016
The real-time feature enables users and brands to share moments instantly and has produced fun Q&A’s, live interviews, and behind-the-scenes coverage of events. Red Bull talks about activities that require energy, like intense sports, traveling, or exams. It’s hard to believe we’re already halfway through the year. Airbnb. The key to gaining and retaining followers is consistency.
An Apology, A Wish and An Adventure
NOVEMBER 18, 2012
But the thing is… I love WUL. I am so grateful for my guest bloggers , those that are in it for the long haul, as well as those that come and go… and I am so grateful for all of you – the community that has gathered around what started out on the wing of a prayer (if that!). To me, TED events are the pinnacle of creative inspiration. The apology. And I’m sorry.
Change Someone's Life Today (Maybe Your Own)
SEPTEMBER 18, 2015
Not just because of the noise that we were making, but because I was very active in the local community. would often ask why I was spending so much time doing community service, when I should be focused on building my business? I had never considered one over the other. You can't have a strong business without a strong community to support it. . event of your choice.
Gearing Up For Social Slam 2013
MARCH 13, 2013
Like many of my peers, speaking at industry events and conferences is a growing part of my business. That means typically I get paid for my time, so it is rare for me to pay my own expenses to travel out of my local area for a speaking gig. What can your organization do in the event of an online attack? Here or there? Which begs the question: what is value? Enter Social Slam.
Listen up! Here's 10 top snippets from Social Slam!
The New Strategist
APRIL 8, 2013
Social Slam is without a doubt, a must-attend event for ANYONE working with digital tools, professionally or personally, to connect and communicate. ” - @jeffbullas My take: Jeff’s own presence at Social Slam after over 40hrs of exhaustive delay-ridden travel time reminds us all that there are no borders in social media. by Jonathan Barrick. Want comments? It matters.
Using Social Media For Sustainability: WiserEarth Does It, And Well
SEPTEMBER 19, 2012
But to the world at large, it’s not just about Facebook (or the related movie), but a community that has been built over the years around a common interest or topic. So I’m using this post to showcase such a community that has been actively working around sustainability. Operating for over five years, this online community is called Wiser , also known as WiserEarth or WE.
7 Facebook Marketing Case Studies
MAY 19, 2013
Many have discovered how to leverage their Facebook communities to strengthen brand loyalty and communicate directly with customers. The canvas print maker wanted to drive brand recognition and establish a presence on Facebook to: Increase fan engagement to build a dedicated Facebook community. Continue to grow revenue by offering relevant deals to its community. HubSpot.
Lessons in Listening and Customer Outreach From Chobani
MARCH 25, 2013
And the company has used a lot of the techniques I discussed recently, right here on WUL, on growing your Facebook community. Here is a short Q&A with Ashley Butler , Chobani’s Community Coordinator, who is based in NYC (the center of their marketing operations): WUL : I am curious: how many cups of yogurt do you guys sell in a day? Seriously. What a deal, for both of us!
Social media for start-ups: Connect, converse and grow!
FEBRUARY 8, 2011
Tweet Written by Nabanita Roy , who is a web enthusiast and blogger currently working as a Community Development Executive at forums.com. The idea is to take ‘the road less travelled’ and to be able to take the risk than to accept failure. Follow current trends to get idea about the current market or recent events. Social media is no more the next thing. The reason is simple.
Four Secrets of Successful Hashtag Marketing
APRIL 28, 2015
We see this in action whenever conversation about an offline event goes online. This might be a TV show (such as the #Bachelor ), a sports game (such as the #SuperBowl ), a political event (such as the #SOTU ), or even a tragedy, as we currently see after the earthquake in Nepal. They then worked together to produce and tweet travel tips on the destination using hashtag #tweetameet.
Facebook, Instagram and Users’ ‘Behavior and Emotions’ (Study)
JULY 18, 2016
When major events occur, respondents turn to Facebook for reactions and opinions, and to Instagram for behind-the-scenes content. As far as the content that catches their eye, parents on Facebook tend to look for updates from friends and family, news and humor content, and on Instagram they more often seek information about celebrities, fashion, travel and beauty. and U.S.—were
Tourism Tweetup: Connecting Locals & Visitors
Bare Feet Studios
JUNE 23, 2012
Ask any traveler: would you rather stay in a tourist compound (aka tourist ghetto) or get out and meet the locals? Overwhelmingly, travelers want to meet the locals! Today I am promoting the idea of connecting guest travel bloggers with local bloggers, to enhance the coverage of the destination and to build a deeper, more personal community online among the many voices in travel.
The Social Cost of Unpaid Tweetup Teams
Bare Feet Studios
NOVEMBER 23, 2011
As the founder of the Social Media Club Hawaii chapter and a very active social media consultant here in Hawaii, I am often invited to attend events and receive services for free in exchange for social media buzz – aka tweeting, facebooking, photographing, and videoing about my experiences. Here in Hawaii community, is not just a buzz word, it is a really big deal.
Instagram Stories: How 18 Brands And Influencers Are Using It (And You Can Too!)
AUGUST 29, 2016
Turn Stories into real-time events (and amplify engagement). Take a look at your event calendar and see if there are any upcoming events and activities that your online community can follow along. Use Instagram Stories to do research and interact with your community. Bring your offline and online communities together. 10 billion. We believe so! Techcrunch.
The Continuing Evolution of the Indian PR Landscape
SEPTEMBER 23, 2015
For example, a press event is not restricted to just calling reporters on the ground. It also means creating content for a tweet stream per the flow of the event, and continuously engaging with the reporters online and offline. Just this past month, #GoogleHouse was a fascinating press event where updates about Google’s new product/features were unveiled. Twitter chats.
Monday Roundup: #PRAXIS2015
SEPTEMBER 21, 2015
’ It’s true for life, and true for travel,” writes Ansoo Gupta as she shares her “favorite tips for new and seasoned travelers alike that can make your solo journey a tad more comfortable and less anxiety-ridden.” area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Go Solo.