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Social Media Chat Tuesday, July 21st

Adam Cohen

Think both digital and traditional) I’ll follow up here with a link to the live event and transcript afterwards. Q2) Why does blending social media improve the effectiveness of other tactics? Q3) Which tactics have the most impact when combined with social media? See you there?

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Weekly Roundup: Around The World

Waxing UnLyrical

Assuming BYS did not brain me, and assuming I am on my way, I thought I’d leave you with seven great travel-oriented blog posts to whet your wanderlust. See, I love traveling. Passports with Purpose 2010 – Travel Bloggers Raising Money Together , from Chris Gray Faust ‘s Chris Around the World. Off we go.

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WOM: What's Really Behind The Buzz

Waxing UnLyrical

With 10 years of operations already behind them (I’m told they were doing WOM before “social media&# even existed), offices in London, Oxford, New York and Sydney, they have an impressive client list that includes Nokia, Universal, Procter & Gamble, Canon, SKINS and STA Travel. They listen a LOT. Then they plan. And talk they do.

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I Will Not Write About Old Spice

Adam Cohen

a thousand cuts :: adam cohen's blog About Blogroll Contact a thousand cuts conversations about social media and interactive marketing by adam cohen 16 JUL I Will Not Write About Old Spice Posted by: adam / Tags: Advertising , Isaiah Mustafa , Old Spice , Social Media , Television , YouTube / Comments: View Comments I will resist the urge.

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10 Reasons Market Research is Critical to Social Media

Adam Cohen

The CMO is the one managing brand perception, and if you believe social media initiatives impact branding, marketing or communications, the CMO will want to hear about it. Do your customers have a need for community, convenience, or collaboration? The CMO will also want to know the data.

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Kpop Lessons: Handling Defamation Through Public Relations

Waxing UnLyrical

The rumors about Tablo’s supposed forgery were spread by two online communities: “We Urge Tablo to Tell the Truth,&# or TaJinYo , and “A World Where Common Sense is the Truth,&# or SangJinSe. He dreams of traveling the globe, experiencing a wide array of cultures, and making worldwide connections.

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Is Pay-to-Post Blogging The New Advertorial?

Waxing UnLyrical

The small community of readers I have built up and learned from would shun me, rightly perhaps. Hailing from Montreal, Jackson Wightman wears a number of communication hats. He is Director of Communications for Causeforce, one of North America’s biggest producers of charity events. Hope we can discuss this further!

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