Buzz Marketing for Technology

JUNE 27, 2008

Web Worker Daily. Busyness vs. Burst: Why Corporate Web Workers Look Unproductive. There’s a culture clash inside office buildings where workers from the busyness economy sit in cubicles next to workers from the burst economy — web workers. frogpond _ Innovationsberatung » Web 2.0 NewTeeVee |.

Wiki 247

Wiki Web 2.0 RSS Products 247

Bare Feet Studios

OCTOBER 1, 2008

Though they are free and quick to sign up for, each service has its own DNA or culture, and understanding how to develop campaigns for each of them is a job for experts. People who want to use the internet more effectively to communicate, who want to be leaders in their industries, who want to learn more about how web 2.0

Social Media 40

Social Media Tourism Airlines Upcoming 40

Techipedia: Tamar Weinberg

FEBRUARY 22, 2008

by Tamar Weinberg on February 22, 2008 Share This is a guest post from Pierre Far, who recently launched a very cool program called Social Alerter which notifies you as soon as your website has a solid chance of hitting the Digg or del.icio.us March 24, 2008 at 3:39 am What is Social Alerter? I’d like to put in my $0.02

Social Media 105

Social Media Marketing Digg MySpace 105

Bare Feet Studios

OCTOBER 15, 2008

But first I would like to answer some of the questions I have been receiving about our upcoming events, Social Media Workshop Hawaii and Podcamp + Wordcamp Hawai. But first I would like to answer some of the questions I have been receiving about our upcoming events, Social Media Workshop Hawaii and Podcamp + Wordcamp Hawai.

Social Media 40

Social Media Viddler Hotels Upcoming 40

Social Media Strategery

JUNE 15, 2010

Home About Me Speaking Legal-ese My Team Gov 2.0 Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Government 2.0 Development Social Media My Gov 2.0 Heroes Tue, Jun 15, 2010 Government 2.0 Photo courtesy of GovFresh Here on Gov 2.0

Gov 2.0 66

Gov 2.0 Wiki Web 2.0 Sports 66

Techipedia: Tamar Weinberg

MARCH 12, 2009

Exploring the Royal Caribbean Promotional Marketing Strategy by Tamar Weinberg on March 12, 2009 Share My husband Brian , who knows firsthand how much I eat, drink, and sleep social media, pointed me to an interesting critique by ExpertCruiser on a 2007 social media marketing campaign by Royal Caribbean.

Brands 133

Brands Message Boards Travel Forums 133

Bare Feet Studios

MARCH 1, 2009

However, may I politely suggest that the way to attract them is NOT with a last century web site built on a 100% flash interface that loads s-l-o-w-l-y and is very controlling in its navigation schema, restricting how the user can (not) truly explore where s/he wants to go? Exactly the kind of people this campaign wants.

Tourism 40

Tourism Campaign Sites Social Media 40

Social Media Strategery

OCTOBER 6, 2008

Home About Me Speaking Legal-ese My Team Gov 2.0 Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Government 2.0 I’ve got the Web 2.0 I’ve got the Web 2.0 Miscellaneous Personal Prof. Is that a problem?

Gov 2.0 50

Gov 2.0 Social Media Web 2.0 Consultant 50

Techipedia: Tamar Weinberg

MARCH 4, 2010

Brian Simpson is a cancer survivor and discovered Twitter in the spring of 2008 when he endured the grueling process of chemotherapy for a period of 7 months. I’ve learned that Roger Smith Hotel is a boutique hotel with event rooms suitable for parties and workshops.

Hotels 245

Hotels Social Media Communities Discount 245

Bare Feet Studios

DECEMBER 4, 2008

by Roxanne Darling on December 4, 2008 I suppose the short, snarky answer would be because some ads are sneaky, insulting, or manipulative – not the most virtuous qualities. The dawn of “web 2.0&# aka “the social web&# is a literal boom time for business that remains largely untapped.

Advertising 40

Advertising Upcoming Tourism Buy 40

Convince & Convert

SEPTEMBER 21, 2010

You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. Working on campaigns for several clients and its been a slow haul, especially for a new brand. Working on campaigns for several clients and its been a slow haul, especially for a new brand. Unlikely at best.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Techipedia: Tamar Weinberg

AUGUST 25, 2010

In a recent campaign, I was reached by a social media agency about a topic that was totally irrelevant to my audience and would never be something I’d blog about. He’d also have done the outreach personally since I’ve met the guy at social media events. Some people get that.

Social Media 272

Social Media Engagement Forums Policies 272

Convince & Convert

FEBRUARY 11, 2010

Raven Zachery, project director for the Obama Presidential Campaign app and founder of SmallSociety, defends native applications. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. You know what’s not a good idea? Pissing off Google.) introduced an application-geared Internet. All rights reserved.

Social Media 113

Social Media Strategy Apple iPhone 113

Techipedia: Tamar Weinberg

MARCH 17, 2010

So if you’re spending $200 a day on your Social Media campaign, and let’s say your product is $100 worth per item, let’s say you’re bringing 100 people to the website, and your Google Analytics shows a 15% conversion rate to a warm lead, and a 15% conversion rate of warm leads to paying clients purchasing one item.

Communities 237

Communities Twitter Web 2.0 ROI 237

Buzz Marketing for Technology

JULY 24, 2008

April 2008. March 2008. February 2008. January 2008. July 22, 2008. July 17, 2008. And, if you really want something that will knock your socks off, read the new Salon article about what the Obama campaign is doing online. July 08, 2008. June 26, 2008. June 25, 2008. October 2007.

Conference 279

Conference Study FeedBlitz Research 279

Techipedia: Tamar Weinberg

JULY 8, 2008

by Tamar Weinberg on July 8, 2008 Share With many individuals finding great success with social media (and as an aside, a basic understanding of search engine optimization ), they immediately consider themselves social media marketers and consultants (as well as seasoned SEOs) and offer to sell their promotional services.

Social Media 163

Social Media Marketing Consultant Communities 163

Techipedia: Tamar Weinberg

JANUARY 5, 2009

Run a StumbleUpon Advertising Campaign for Your Blog (Problogger): I’m noticing that a lot more people are running advertising campaigns for their blogs since this article came out. Social Media Marketing Tactics (SEOmoz): Jane Copand, the Web 2.0 guru, shows how to leverage Web 2.0

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Techipedia: Tamar Weinberg

JANUARY 5, 2010

of articles on the topic of Internet Marketing, from SEO to social media to web usability and then some. Here’s my list for 2008. These posts are not in response to newsworthy events, nor are they displayed in any particular order. Here’s 2007. Here’s 2006. Yes, that’s right.

Marketing 265

Marketing SEO Journal Engineering 265

Techipedia: Tamar Weinberg

JANUARY 14, 2009

The collection begins with posts that start in January of 2008 and have been collected and shared in the last 12 months. New for 2008: If your article is highlighted in this comprehensive post, we have badges for you! Here are even more ways to measure ROI on your campaigns. It’s also available in PDF format.

SEO 162

SEO Social Media Marketing Reputation 162

Techipedia: Tamar Weinberg

MAY 5, 2010

You may find opportunities to host real life events, be them at conferences or whatever else. Why not invite your Facebook fans to a special event at your venue? Just like with any other marketing campaign you need to be sure that you are not “putting all of your eggs in one basket&# just like you mentioned.

Facebook 279

Facebook How To Marketing URL 279

Convince & Convert

APRIL 5, 2012

“Liongate’s campaign differed from most movie campaigns because it created actual social media buzz.” 81% of the people believe that CEOs who engage in social media are better equipped to lead companies in this fantastic Web 2.0 It was in about 2008, the first part of 2008.

Sports 114

Sports Social Media Survey Hashtag 114

Social Media Strategery

OCTOBER 25, 2008

Home About Me Speaking Legal-ese My Team Gov 2.0 Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Government 2.0 I’m one of the leads for our social media/Government 2.0 Facebook firewall gov20 government government 2.0 Powered by Wordpress.

Gov 2.0 56

Gov 2.0 Social Media Web 2.0 Wiki 56

Techipedia: Tamar Weinberg

JULY 29, 2010

Somehow, individuals forget along the way that costs accrue when considering the venue, food, exhibit hall, and the staff required on hand to run the event smoothly. In fact, in a test a colleague of mine ran with sponsored advertisements, the incentive-based campaign was much more successful than the original information-only campaign.

Products 267

Products Consultant Price Social Media 267

Convince & Convert

APRIL 22, 2010

In either event, your job in this circumstance is to create conversation. Social Campaigns & Apps (social media marketing) In this approach, you’re using contests, promotions, offers, and self-contained applications and widgets to promote your company or product. In some cases these are members of the media.

Social Media 128

Social Media Social CRM Loyalty Web 2.0 128

Techipedia: Tamar Weinberg

APRIL 8, 2010

Social media is a continuous effort, not something that is only campaign-based. Campaign-based social media marketing only works when it complements continuous social media marketing. A few months ago, I worked on a campaign for a rather large company who did some video promotion to get individuals to spread the word.

Social Media 268

Social Media Marketing Policies Sysomos 268

Techipedia: Tamar Weinberg

FEBRUARY 10, 2010

In fact, a relationship that starts on the right foot might actually translate to better things down the road, including special event invites and freebies that might as well be equivalent to a really good ad deal. In any event, I get paid to blog on some avenues and I also blog for free on others. Perhaps, real ad sales will follow.

Blogger 177

Blogger Press Release Advertising Review 177

Techipedia: Tamar Weinberg

MARCH 10, 2010

They might not have any clue how to effectively manage your Pay Per Click campaign to actually increase leads. They have a NY event in March, a CA event in August, and a Chicago event in December. I’ve been to the aforementioned three types of events. SES runs three big shows.

Marketing 240

Marketing How To SEO Training 240

The Marketing Blog

MAY 1, 2008

Pepsi has certainly marked the rise of a new dawn with its ‘Youngistan Campaign’ by releasing the advertisement on YouTube before it actually hit the mass media. The scope of my blog-posts span across the Enterprise 2.0 However, I still review some Web 2.0 Catch the video below (courtesy this) [.]

Social Media 100

Social Media Web 2.0 Startup FeedBurner 100

Techipedia: Tamar Weinberg

SEPTEMBER 15, 2010

It’s not advisable for a company to promote a video campaign with a video that shows a typo in the company’s URL. In the event of emergencies, someone should be designated to run the public relations and oversee all inbound and outbound communications.

Social Media 217

Social Media Foursquare Marketing Flickr 217

Bare Feet Studios

DECEMBER 13, 2008

Take those great points on Scott’s blog post and turn them into your next ad campaign – both the formal one and the social media one. I would even invite the agency people in if they agree to bag the fakey-fake campaigns and execution. Yes, even in web 2.0 I would love to see that! Get the dealers involved.

Social Media 44

Social Media Viddler Upcoming Hosting 44

Techipedia: Tamar Weinberg

MARCH 24, 2010

As a Lifehacker contributor in 2007-2008, I was with Gawker Media for 14 months, so that connected me with many of the top bloggers. Others are people I’ve simply met over the years at conferences and events. As far as most of these guys, I actually have had a working relationship with many. That’s a golden thing).

Influencer 278

Influencer How To Press Release Blogger 278

Techipedia: Tamar Weinberg

DECEMBER 15, 2009

You’re not yet a social media marketing expert, not unless you’re consistently applying your skills to different and unique campaigns and initiatives. Doesn’t that hamper the overall effectiveness of their social media campaigns if they don’t keep SEO in mind as well? Much like SEO. It was a branding initiative.

SEO 178

SEO Social Media Marketing Digg 178

Techipedia: Tamar Weinberg

APRIL 28, 2010

Well, if you know about how it works with agencies, you know that this stuff is campaign-based, and when the campaign ends, you really don’t belong as the page admin anymore. If you cancel it, here’s what it says: “We will email everyone who was invited that this event has been canceled.

Facebook 277

Facebook Issues MySpace Privacy 277

Convince & Convert

SEPTEMBER 20, 2010

I a short period of a month, he abandoned the outreach campaign because, although it started to build traffic to his site, it didn't result in a huge increase in sales. He has a very small start up consumer product company – has a FB page, a Twitter profile and hired me to do some outreach work.

Social Media 159

Social Media Strategy Affiliate marketing Company 159