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Twitter-ups the future of events, sponsorship and event marketing

Akamai Marketing

Does anyone else think its interesting that Twitter, the hottest social media network today, is generating events? Ah, events. Prediction: tomorrow’s event, event marketing and sponsorship opportunity is with “Tweet-ups” where like-minded Twitter-peeps meet up to meet each other in person. Everyone is doing it.

Eventful 116
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Why digital literacy matters for marketers

Sprout Social

Remote work and safer-at-home orders are shifting digital transformation plans everywhere into warp speed, and marketers are along for the ride. In the context of marketing and business, progressions in television, radio and internet-based communications repeatedly demonstrate the advantage held by media-literate brands. Let’s dig in.

Marketing 142
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10 Reasons Market Research is Critical to Social Media

Adam Cohen

But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have. Brian Solis has a terrific series starting this week on the changing marketing, advertising and communications, where he adds a 5th P: People. Will there be future demand for products?

Research 265
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Jack Welch supports events and their business uses.

Akamai Marketing

By taracoomans – March 9, 2009 Posted in: economy Jack Welch supports events and their business uses. Share and Enjoy: Tags: event marketing , events No Comments Start the ball rolling by posting a comment on this article! All Rights Reserved.

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The bus to Hawaii: Marriott boosts Hawaii Bookings 40% with event.

Akamai Marketing

The campaign, a road tour, dubbed the “Spirit of Aloha” includes Hawaiian travel and tourism executives, 3 dancers & 2 musicians on loan from the Polynesian Cultural Center as well as Maui’s Camile Velasco of American Idol fame. Maybe travel and tourism will will be the next segment to utilize the power of event marketing.

Eventful 100
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How Do YOU Define A Successful Social Media Campaign?

Taylor Marek

Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me How Do YOU Define A Successful Social Media Campaign? So, How do you define a successf ul Social Media campaign? After you provide your input, I’ll give you my side of it. Chris Brogan.

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Airbnb Social Media Strategy: Sharing Stories, Building Community

Keyhole.co

Founded in 2008, Airbnb struggled to build trust in its unique business model initially. But how did they hit the marketing bullseye with their social handles? Such marketing leverages the audience’s desire for out-of-the-box experiences and becoming a part of something bigger. But today, Airbnb boasts 7.7 Let’s find out.