Webbiquity SMM
FEBRUARY 13, 2018
According to Google Trends, social media marketing as a topic if search interest recently turned nine years old (or is about to turn 11 years old, depending on when you place its origin). Twitter emerged at the SXSW conference in March 2007. More than half of online adults (56%) use more than one of the top five social media platforms.
Ignite Social Media
MAY 6, 2020
I’ve been working on nothing but social media marketing for brands since 2007 and one thing hasn’t changed. Brands are still typically in search of digital marketing ROI. Many brands want to know that if they invest, for example, $20,000 in a marketing program, they are going to drive more than $20,000 in sales.
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Direct Marketing Observations
JANUARY 17, 2019
In 2007 when I joined Twitter, those were not front of mind questions for those of us using the social network for the first time. In 2007, when I joined Facebook, it was all about the one degree of separation between you, and who you knew. Now let’s say a promoter takes over, or marketing steps up and in. Absolutely.
Social Media Strategies Summit
NOVEMBER 27, 2018
During his opening keynote at this year’s Social Media Strategies Summit NYC, Connor LeBas, Director of Marketing and Social Media at OWN, explained how she was able to make this transformation while still maintaining the authenticity that has earned her the respect of millions. Super Soul Sunday.
Ignite Social Media
MARCH 2, 2021
Social media marketers constantly try to balance the proven practices on established social networks with strategic bets on the up and comers. When I started Ignite Social Media in 2007, the battle between MySpace and Facebook still raged and Friendster was hanging on for dear life. TikTok was just released in 2016.
Ignite Social Media
MARCH 25, 2021
I’m Jim Tobin, the founder of social media agency Ignite Social Media (2007) and influencer marketing agency Carusele (2015). While other companies have pivoted over the years to add web development, digital marketing, or some related field, we’ve stayed true to our roots. How Social Media Marketing Operated in 2007.
Ignite Social Media
OCTOBER 21, 2020
After working in the social media industry for over a decade and running a social media agency since 2007 , it also makes me wonder about my role in the space and if people like me are contributing to the problem. In the meantime, the platforms themselves need to take these issues seriously and begin chipping away at them.
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