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How OWN Creates Community and Multi-Platform Success With Social Video

Social Media Strategies Summit

During his opening keynote at this year’s Social Media Strategies Summit NYC, Connor LeBas, Director of Marketing and Social Media at OWN, explained how she was able to make this transformation while still maintaining the authenticity that has earned her the respect of millions. The Know: An OWN Community. They are craving guidance.

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What Brands Should Take Away from “The Social Dilemma”

Ignite Social Media

After working in the social media industry for over a decade and running a social media agency since 2007 , it also makes me wonder about my role in the space and if people like me are contributing to the problem. In the meantime, the platforms themselves need to take these issues seriously and begin chipping away at them.

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What is hashtagging and how to use it effectively

Sprout Social

That’s the question frustrating social media marketers today. Hashtags are an essential asset in your digital marketing toolbox. According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. To hashtag or not to hashtag? The short answer: Yes, definitely use hashtags.

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3 ways to adapt content for the era of social media entertainment

Sprout Social

In the span of 26 years, social media has transformed from a simple communication tool to a powerful marketing platform. From content creation to community management, the responsibilities of social teams have expanded significantly. And as a result, so has the role of social media managers.

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Will Facebook replace your B2B Marketing email system?

Buzz Marketing for Technology

Facebook made its initial announcement of Project Titan to the market on February 5th and was candidly thought to be a Google Gmail killer. Facebook should be your social media hub of everything you have from company news, announcing events, offer tutorials, highlight videos, conduct polls and create community around discussions.

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Facebook vs Twitter (A Comparison)

The Marketing Blog

uberVU displays results as the number of reactions across different platforms where reactions mean the number of ‘comments’ or ‘shares’ about a particular topic. Overall there are about 477k reactions for Facebook on all platforms whereas twitter has 541k reactions in total. However, I still review some Web 2.0

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Top B2B Brands on Social Media

Social Media Strategies Summit

With its ability to get in front of a wide array of consumers, social media may be the darling of retail and B2C brands, but it is increasingly difficult for ANY business to ignore the power of social media marketing. 1 Hubspot is a Resource for Marketing Decision Makers. PRIORITY PLATFORM: Facebook and Instagram Advertising.

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