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What is Earned Media?

Sherrilynne Starkie

Earned media, often referred to as PR coverage, is growing in importance for today’s digital marketing success. Companies and brands that had previously dropped PR to focus just on content marketing are once again waking up to the incredible power of positive media coverage. I first published them in 2006 and then updated them 2018.

Fashion 409
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The History of Social Media in 33 Key Moments

Hootsuite

For example, the PLATO system, developed by the University of Illinois in 1970, had many features of an early social media network but was largely used in academia. Its customizable public profiles (which often featured music, videos, and badly shot, half-nude selfies) were visible to anyone, a contrast to Friendster’s private profiles.

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10 Video Marketing Trends You Need To Follow in 2019

Social Media Strategies Summit

For years, marketing experts have been discussing the importance of video in content marketing. Facebook followed this announcement with huge investments in Facebook Watch and Instagram TV, encouraged the continued use of video in ads and pushed the adoption of ephemeral videos within the Facebook stories feature.

Trends 147
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Google Linking Webmaster Tools And Google Analytics

Small Business Mavericks

» Google Linking Webmaster Tools And Google Analytics There have been several significant improvements made to Google’s Webmaster Tools over this past week. One feature that has been added is the ability to link your Google Analytics data to your Webmaster Tools account.

Analytics 161
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Common Social Media Questions and Answers All Marketers Should Know

Hootsuite

What are the most common social media questions marketers get asked? We put the question to our LinkedIn community and based on the responses one thing is clear: There’s a lot of people out there who don’t know what social media marketers do. Questions marketers get asked often include: So do you just scroll around Facebook all day?

Questions 141
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STOP YOUR ONLINE MARKETING.

Techipedia: Tamar Weinberg

Stop your online marketing right now. The problem with marketing today versus marketing in 2006 is volume. The problem with marketing today versus marketing in 2006 is volume. There are more social media marketing experts in the world than there may be doctors these days. They want money.

Marketing 190
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Google Goes Local With Local Search | Small Business Mavericks

Small Business Mavericks

Google does that automatically for you based on your IP address, or based on your personalized settings if you are a user of Google’s personalized search features. I’m pretty certain, and I’m sure Frank would agree, that Google Places will be the main focus on Google’s local efforts far into the future.