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What is Earned Media?

Sherrilynne Starkie

It confers powerful third-party endorsement for a company, a product or even an idea. You try sharing it on social media and even run a few Facebook ads, but the results are short term and costly. I first published them in 2006 and then updated them 2018. What is Earned Media? Earned media is media coverage or ‘good PR’.

Fashion 409
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002 Events in the Metaverse with NFTs and Oratory through time. Yo Cicero! Yo Tony Robbins!

Laurel Papworth

The author, Laurel Papworth, explores the concept of conferences and events being the modern-day equivalent of oratory, with speakers giving birth to spiritual impulses and new ideas in front of an audience. Does this make event managers and conference organisers the doulas and the midwives for new thoughts in the world?

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The Social-Shake-Up: A New Breed of Marketer is Coming

Buzz Marketing for Technology

Well today’s marketers are growing up digital – they create aps, they place Facebook ads, they run some mobile ads and design augmented reality games – all before lunch! Like it or not, what Andrew McAfee predicted in 2006 in his book, Enterprise 2.0, This is not your ordinary conference about social media.

Marketing 258
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Life After the News Feed: Why Facebook is Shifting to Stories (And Why Your Business Should Too)

Buffer Social

The News Feed is one of Facebook’s marque innovations. Rolled out to users in 2006, it became the go-to place for people to connect with their friends, share updates about their day-to-day life and enjoy content from brands they followed. Not to mention, it also played a pivotal role in Facebook’s march to advertising dominance.

Feed 111
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Nine Social Media Marketing Stats You Can Use

Webbiquity SMM

Facebook was opened up to the public in 2006. Twitter emerged at the SXSW conference in March 2007. According to Google Trends, social media marketing as a topic if search interest recently turned nine years old (or is about to turn 11 years old, depending on when you place its origin).

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2012 Google I/O - Is This the 2007 Facebook F8?

Stay N' Alive

All eyes should be on Google's Annual Developer Conference, Google I/O next week. As the first Google I/O with the Google+ Team, and a serious read/write API yet to launch, I predict we are about to see an explosion of social apps at a level we haven't seen since Facebook's F8 Conference in 2007 when they launched their platform to the world.

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Social Media Helping People Understand Climate Change Globally

Socialmedia.biz

More than 300 million people spend at least 5 hours every day on different social networking platforms, including Facebook, Twitter, Pinterest, Youtube and Instagram. Therefore, platforms like Facebook and Twitter are effective for creating a grassroots movement around climate change. The Role of Experiential Cognitive Processing.