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10 Reasons Brands Fail to Convert Facebook Fans into Paying Customers

Buzz Marketing for Technology

Posted in Commerce Facebook Interactive Marketing Sales Social Media Social Networking Strategy. According to HubSpot, ninety three percent of adults on the Internet are on Facebook, yet only 1% of a brand’s Facebook fans will ever make their way to the company’s main website. It simply can’t be Facebook’s fault….

Brands 279
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The Social-Shake-Up: A New Breed of Marketer is Coming

Buzz Marketing for Technology

Perhaps because of the impact and influence that the CDO had in the Obama campaign last fall. Well today’s marketers are growing up digital – they create aps, they place Facebook ads, they run some mobile ads and design augmented reality games – all before lunch! So what does a CDO do? I hope to see you there!

Marketing 258
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Teens & Young Adults Prefer Facebook Over Blogs

Firebelly

Blogging by teens (ages 12-17) has been cut in half - from 28 percent in 2006 to 14 percent in 2009. 71 percent of young adults prefer Facebook while 66 percent of younger teens prefer Myspace. Where did they go? Social networking sites (SNS). 73 percent of teens and 72 percent of Gen Y are now active on at least one SNS.

Facebook 103
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Social Media Helping People Understand Climate Change Globally

Socialmedia.biz

More than 300 million people spend at least 5 hours every day on different social networking platforms, including Facebook, Twitter, Pinterest, Youtube and Instagram. Therefore, platforms like Facebook and Twitter are effective for creating a grassroots movement around climate change. The Role of Experiential Cognitive Processing.

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Australia: Senior Citizens on Facebook over 55’s

Laurel Papworth

Facebook has seen a surge of 513% of Senior Citizens and over 55’s joining in the USA. Australia too has a massive increase in seniors in Facebook and social networks generally in the last year or two. Australian figures show that about one in five over the age of 55 is connecting through Facebook, with 550,000 logging in.

Hitwise 110
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Reflections on the changing digital agency environment

Dave Fleet

The (actual) year of mobile. The first five years – 2006-2010 – were catalysed by constant change. Companies realized the opportunity presented by engaging with their customers through these new channels, but we were still in a time when simply creating a Twitter or Facebook account would make headlines. Ubiquity of rich media.

Mobile 105
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The Silent Revolution: Facebook Video and the Importance of Consumer Behavior

Buffer Social

And if you scroll through your Facebook News Feed, you may notice that in some ways, we’re moving back to those days. And this is likely because according to multiple publishers , as much as 85% percent of video views on Facebook happen with the sound off. . 5 mobile apps to help you add text and visuals to video.

Video 40