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What is Earned Media?

Sherrilynne Starkie

Here a wearable tech product review that sure to convince the media outlet’s tech savvy audience of its value and maybe they’ll even buy it. Fashion and beauty brands love working Canadian Instagram influencers who can reach hundreds of thousands of Millennial shoppers. I first published them in 2006 and then updated them 2018.

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How brands can build inclusive campaigns year-round

Sprout Social

But in a world where 60% of consumers say they’re more likely to buy from a brand with inclusive marketing , brands that aren’t thinking about diversity, equity and inclusion will be left behind. Inclusivity is becoming non-negotiable for consumers. This campaign has now turned into a larger platform with over 2.5 million members.

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Life After the News Feed: Why Facebook is Shifting to Stories (And Why Your Business Should Too)

Buffer Social

Rolled out to users in 2006, it became the go-to place for people to connect with their friends, share updates about their day-to-day life and enjoy content from brands they followed. And just as popular culture, music, and fashion move on, Facebook should too. The second hurdle is ensuring users buy into Stories.

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The Best Job in Social Media

Convince & Convert

This week: From ExactTarget , a case study about how women’s fashion retailer Caché used cross-channel marketing to generate enormous sales. Yahoo may have a history of ruining companies they acquired, but perhaps they will have learned something from Facebook’s acquisition of Instagram: buy the company, then let it run itself.

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Why You Should Fix Your House Before Inviting People Over

Techipedia: Tamar Weinberg

Here are three examples of brands that appear to be taking this message to heart: Fandango.com Best-known as a portal for buying movie tickets online, the site is actually quite diverse in terms of its content offerings. © 2006-2010 Tamar Weinberg. Still not sure how to take action on this rule of thumb? Fan ratings & reviews?

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Insurance of goods comprised in hire-purchase agreements 27.

Writtent Blog

The American lender announced in February plans to move further from its core origins with an agreement to buy the discount brokerage firm E-Trade for about $13 billion, joining the battle for middle Americas wealth management market.

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Twitter ROI - Is it Too Popular?

Bare Feet Studios

My colleague, Robyn Levin, stated it well on her blog: On a whole, I think this is a good thing, but here’s the problem: whenever technology becomes fashion, return-on-investment (ROI) tends to get lost in the excitement of the latest.com catwalk. I think coupons are cool as long as it’s a good coupon for something that I want to buy.

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