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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Everything is being driven by mobile. Before 2005 our goal was to get our clients in the news. We focused on this almost entirely.

Marketing 199
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The Magic of Ignorance: Knowing What You Don’t Know

Convince & Convert

Zero Paid Media as the New Marketing Model , joins the Social Pros Podcast this week to discuss the two types of entrepreneurs, the idea behind his revolutionary startup, and how Kickstarter has helped him prove his point. This week: From ExactTarget , a free whitepaper entitled The Mobile Idea File. Four Your Information.

Startup 123
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The Future of Work Weblog

Buzz Marketing for Technology

Visit here regularly for ongoing reports and conversations related to the changing nature of work. Our goal is to foster community, conversation, and mutual learning about the future of work and the forces driving change. December 2005. November 2005. October 2005. September 2005. August 2005.

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The information processing view of humanity

Buzz Marketing for Technology

« Keynote: building the networked professional firm | Main | Mobile social networking, meaning virtual networks bringing people physically together, will inevitably be a pervasive application » The information processing view of humanity. We now all know that the economy revolves around conversations. Books and Reports.

Process 100
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How to Fix a “Broken Brand” with Social

Convince & Convert

This week: From ExactTarget , a free whitepaper entitled The Mobile Idea File. From Cision , a free ebook called Power Your Story: Content Marketing Essentials. From Janrain , a free guide to improve your conversion rates and your data quality. Please support them; we couldn’t do it without their help! million viewers.

Brands 127
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Top 17 Social Media Monitoring Vendors for Business

Socialmedia.biz

Today, social media is the best marketing and promotional tool. Therefore, social media marketing is more effective than traditional marketing techniques. Gathering data and listening to conversions on various social media platforms can enable you to make informed decisions that will bring progress and success to your business.

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Ethics in Social Media: A Glossary | Bare Feet Blog

Bare Feet Studios

The good news though, is that the conversational nature of the social web exposes many of these deliberate and accidental faux pas so the rest of us can learn from them. When you are conversing on social networks, how, what, and when do you disclose your business relationship? How far will you go and what damage does your brand risk?