Five Social Media Predictions for 2010
NOVEMBER 26, 2009
Here are my five social media predictions for 2010. 1. Augmented Reality Applications Will Start to Go Mainstream. Augmented Reality (AR) is the ability to place computer-generated information, such as text and labels, on top of live real world data, such as video from a smart phone. Most AR applications in 2009 were quaint curiosities designed to demonstrate the AR concept. Expect to see applications from major corporations, municipalities, and institutions of higher learning. Some of the most interesting applications will be outside of marketing and promotion. space. PowerPoint is ubiquitous.
Facebook Dislike Button is a Bad Idea
NOVEMBER 6, 2009
Facebook users have launched a handful of petition drives asking the social network to allow users to click a thumbs-down icon to give a news feed item, advertisement, etc. a “Dislike, just as they can currently give it a thumbs-up, or “Like. There are several Facebook groups with a million or more users advocating this. The group Petition for a Dislike Button has, as of this post, over 2.8 million members. Whether Facebook will respond remains to be seen, although there are precedents for this. Dislike Button is a bad idea. think it’s a bad idea.
Who Are Your Twitter Fab Five?
JULY 23, 2009
In response to the madness of Twitter Follow Friday, I’m going to try something new that I call my “Fab Five to Follow Post.” Instead of tweeting dozens of random Twitter IDs with no context or explanation, I’ve decided to pick five of my favorite Twitter people and explain why I follow them, and why you might want to as well. Vruz is my good friend Horacio from Uruguay. As with most of my favorite people on Twitter, our friendship is based on mutual respect. Vruz is one of those people who is super smart on any internet or technology related subject. He’s always supportive, to an extreme.
Stand By for a Foursquare Superuser
NOVEMBER 25, 2009
“Stand by for a fighter pilot, Robert Duvall’s character, Lt. “Bull Meechum, declares as he enters the room in the movie The Great Santini. And are those of us risking our lives every day on the social media front lines any less deserving of respect? create new badges.. have to admit that I was excited about this. The creators of Foursquare are tapping into basic human behavior. Maslow’s Hierarchy of Needs describes a theory of human needs which include “Belonginess and “Esteem. Foursquare plays to both of these, and many others.
Drive Toward Social Intelligence Maturity
Propelling your organization to new levels of social intelligence skill and application is essential for maximizing the value of your listening and monitoring efforts.
A Blog is a Better Social Media Hub Than Twitter
NOVEMBER 6, 2009
If you’re relying on Twitter as your social media hub, you’re limiting your potential for impact and influence. Twitter is excellent for distribution , but if you’re going to communicate original ideas, you’ll need a blog (or something similar). The most influential people on Twitter are either already celebrities, create their own content, or both. Who do you see most often retweeted? Major news outlets like CNN, the Wall Street Journal and the New York Times. Mashable. Guy Kawasaki. Robert Scoble. Scoble is an exception. He converses everywhere.). Thanks!
McLuhan, Socrates and Edith Wharton On Social Media
SEPTEMBER 19, 2009
In an effort to better understand the social media phenomenon, it often helps to turn to experts in the field. But I’m not talking about social media gurus or mavens, or people with 20,000 followers on Twitter. I’m referring to smart, articulate people from other fields who have something profound to say that might help us put social media into perspective. And all but one of them are dead. Publication is a self-invasion of privacy.” Marshall McLuhan. McLuhan clearly foresaw the whole phenomenon of blogging, Twitter and Facebook status updates. How much information is too much? Albert Einstein.
FTC to Penalize Questionable Blogging Practices
OCTOBER 6, 2009
The Federal Trade Commission (FTC) has finally stepped up and issued new regulations affecting commercial use of social media. Specifically, the agency now requires bloggers to disclose relationships with sponsors, whether the blogger is paid or merely receives “free” products and services; and for celebrities to disclose their paid relationships with sponsors. ’. Thomas Rosch payola
United Breaks Guitars: Case Study in Old Media Failure
JULY 15, 2009
A YouTube video by a musician upset at United Airlines for breaking one of its instruments has reached nearly 3 million views in just a few days, and is creating a lot of buzz in social media circles. Apparently, United had resolved the issue by the time Dave Carroll’s video was posted. *. Shameless capitalism at its finest! Basically, they were doing exactly what they were expected to do.
Microworkers Paid Less Than a Penny for Writing
OCTOBER 29, 2009
Technology has made many things possible, and is enabling unethical people to pay as little as one quarter cent per word for their writing. The Internet is the great democratizer. It is also the great enslaver of the disadvantaged and the marginalized. Freelance writers, often students, mothers, and older people, are the victims of a global conspiracy to pit people against each other to auction their skills and time for as little as possible. One of the culprits is Amazon’s Mechanical Turk (MT). Payout will be made everyday through paypal. 0.75$ for every 300 word article.”. Illiteracy.
How the Economy and Social Media Are Ruining PR
OCTOBER 2, 2009
Or: The Decline and Fall of Western Civilisation. The combined effects of social media and a down economy are ruining the PR industry. Here’s how. Companies have slashed both staff and budgets across the board, and public relations is no exception. Still, companies will outsource PR as they always have. But if they were once reluctant to pay EVP/SVP hourly rates of $200, $300, or more, then they are today completely unwilling to do so. Instead, they are pushing their agencies to use more junior people at lower hourly rates. This saves money, but has several undesirable side effects.
Social Media Marketing GPS
SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
What Does Your Twitter Avatar Say About You?
JULY 26, 2009
Tweets are short at 140 characters, but a Twitter avatar must visually represent a user in just 2304 pixels. Choosing the right avatar can affect the way people see you online. Here are some of the most popular avatar types and what they say about the user: Standard head shot : Head and shoulders, framed squarely, professional in appearance, though perhaps a little formal. You’ve established a good balance between being serious and frivolous. You’re “normal,” whatever that means. You’re in demand as a friend and as an employee and you’ve never been thrown out of anywhere. LOL!”. You go!
Is Blogging Killing Good Writing?
DECEMBER 6, 2009
I read a blog post today that recommended people forget what they learned in school about writing, and instead, write like they speak, and from the heart. It went on to suggest throwing out the rules of language, not worrying about grammar and spelling, and more. used to work at an artificial intelligence company that made foreign language translation software. Common Russet Potato. strategy.
Debunking Five Social Media Myths
NOVEMBER 12, 2009
Everyone knows e-mail is dead. It’s been replaced by Facebook, Twitter and online collaboration. Well, not exactly. And a recent piece in the Wall Street Journal didn’t say so either. In fact, it indicated e-mail use was growing, just not as fast as social network adoption. And MySpace is for “young people right? Though the available data conflicts, there is nothing to indicate that MySpace users are predominantly younger than users of other social networks, and if anything, Twitter is now more popular than MySpace with younger age groups. You can see the article here.
The Problem With Being Liked
NOVEMBER 10, 2009
“Be liked and you will never want. “I’m well liked in Hartford. - Willy Loman, Death of a Salesman. When Willy Loman talked about the importance of being liked, and whether he was liked or not, he didn’t really know what it was to be liked, or whether it really mattered. It was an awkward way for Willy to express the importance of popularity and acceptance. The same is true of social networkers who are often presented with a thumbs-up icon they can click to “Like an item. What the heck does it mean to “Like something? What did they like?
The Smart Marketer's Guide to Social Media Management
Engaging in social media isn't an option anymore. So if you're going to do it, you want to do it well.
Proposal for Federal Office of Nonstandard Communications
NOVEMBER 7, 2009
Tips for Using Facebook Fan Pages
OCTOBER 24, 2009
Several clients have told me recently they don’t think their Facebook pages have as many fans as their brand seems to warrant. They’ve asked me what they were doing “wrong” and how to improve their pages. One executive compared the “coolness” of his brand to a larger, boring brand that drew many more fans to its Facebook page, adding, “I don’t get it.”. think one of the issues here is the inflation of language so pervasive in social networking. Still, big business is creating fan pages and a study released in January 2009 , commissioned by Princeton, N.J.-based Watch out for overposting.
Santa Cruz Sentinel on FriendFeed - Newspaper of the Future?
JULY 17, 2009
This morning, looking at what the Santa Cruz Sentinel is doing on FriendFeed , it occurred to me that I might be looking at the newspaper of the future, here today. FriendFeed gives the Sentinel all of the functionality a Web 2.0 enabled newsroom needs. The paper (how’s that for a term describing an online news outlet?) can quickly post a steady stream of news items and photos. Readers can just as easily comment on an item, share it, or give it a StumbleUpon-style “Like” aka, a thumbs-up. There are icons allowing readers to easily sign up for any of several RSS feeds the paper offers.
Live Tweeting Requires Ethical and Legal Considerations
JULY 3, 2009
You’re at a conference, the wifi is good, and you’re excited about live tweeting the next speaker. But have you ever wondered whether it’s “OK” to copy and publish someone else’s words and ideas? If you were at the movie theater, neither the studio nor the theater operator would permit you to videotape portions of the movie to post on your blog. Setting aside issues of whether the practice is actually useful, and whether it is distracting to the speaker and to others in attendance, live tweeting and live blogging of conferences, events and webcasts raises legal and ethical issues. world.
Master The Next Wave Of Social
As social media adoption becomes more and more mainstream, marketing leaders race to keep up - creating blogs, communities, and Facebook pages, all too often without a clear road map in mind.
Network World: SocialCorp “Must-Read” Social Media Book
DECEMBER 28, 2009
This morning’s Network World offers a list (also published in Computerworld ) of five “must-read social media marketing books and suggests it’s “time to get smart with these 5 essential books. I’m very pleased my book, SocialCorp: Social Media Goes Corporate , is on the list, and Computerworld writer Todd R. The book is in good company indeed.
Users of iPhones and Toasters are Delusional
DECEMBER 14, 2009
A recent “ study , and I use the term loosely, attracted a lot of attention with its finding that iPhone users are delusional. “Released by a Danish organization “Strand Consult, the study uses, among other things, a list of faults of the iPhone that users have had to force themselves to overlook, (citing the earliest models whenever possible) to make its point.
Dixon Hamby Wins Copy of SocialCorp
NOVEMBER 20, 2009
Congratulations to Dixon Hamby who was selected at random from those who left a comment on my October 26 post, My Brief List of 54 Twitter Rules (Did I Miss Any?). Dixon will receive a copy of my book SocialCorp: Social Media Goes Corporate , and everyone who commented gets my sincere thanks for contributing to a great discussion.
To Fail Whale or Not to Fail Whale?
NOVEMBER 20, 2009
Twitter can’t seem to make up its mind whether to serve up the traditional “fail whale graphic in the event of a system problem: or this abbreviated, non-fail-whale version: (I received both of these today.) Maybe each indicates a different type of error. Maybe there’s an old cetacean’s home somewhere in Florida.
Maximizing LinkedIn for Business
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LinkedIn and Twitter Connect: So?
NOVEMBER 10, 2009
LinkedIn and Twitter announced last night that LinkedIn will now be integrating Twitter updates with LinkedIn user accounts. LinkedIn tweeted early this morning “Learn how you can link your LinkedIn and Twitter accts together! link]. @LinkedIn even changed its Twitter avatar to mark the occasion. Reactions on Twitter were mixed, and Read Write Web was not impressed.
Intro to Foursquare, Brightkite & Location-Based Social Media
NOVEMBER 4, 2009
Location-based services — applications that “know” where you are and can use that information to connect you with people, places and things — are one of the hot new classes of social media applications. Basically, a location-based application allows you to check in almost anywhere on the planet and broadcast that information. How Does It Know Where I Am? So What? Brightkite. Foursquare.
Finally, a Twitter Hashtag I Like, Sort Of
OCTOBER 24, 2009
Recently I noticed a Twitter hashtag that was short, made sense, and was even fun to use. I’m talking about #crushit, the hashtag associated with Gary Vaynerchuk’s new book — wait for it — Crush It! This is a rare instance of a hashtag that has a one-to-one correlation with the thing it identifies. If you’re a regular reader of my blog you know I detest most hashtags.
HP’s Printing 2.0 Is Advantage Over Google
OCTOBER 23, 2009
Despite the imminent end of the print era, Hewlett Packard has announced a partnership with the University of Michigan which would make over a half million of the books in the university’s library available in print. That’s right, in print. In book form. HP has a huge advantage over Google in an endeavor like this. Web Business Blurb Google Hewlett Packard HP on-demand printing Print 2.0
Twitter Lists Are Life Changing, Threaten Yammer & Others
OCTOBER 22, 2009
I am among a number of people who have had list functionality added as part of Twitter’s beta rollout of the new feature. Twitter is promoting the feature at the top of the home page with: Lists are timelines you build yourself, consisting of friends, family, co-workers, sports teams, you name it. You’re part of a small group receiving this feature, so don’t tweet about it yet!
Harmless Twitter Prank or Malicious Act?
OCTOBER 15, 2009
I was reviewing my Twitter follower list this morning and came across a potentially disturbing account tweeting what appears to be someone’s private information. reported this account by sending a Direct Message to @spam on Twitter. hope this is someone’s idea of a joke. If it’s for real, I hope Twitter shuts it down soon.
Highlights from Bloggers and Tweeters Are Devouring My Brand
OCTOBER 6, 2009
On September 23, I was a panelist at a Silicon Valley Brand Forum event Brand Management in the Social Media Jungle: Bloggers and Tweeters Are Devouring My Brand. Video highlights and a few other goodies, including a Social Media Dashboard presentation by Steve Farnsworth, have been posted on the SVBF’s web site.
Will Facebook Be the Next AOL?
SEPTEMBER 22, 2009
Remember AOL ? And the plethora of free AOL CDs that filled your mailbox, were inserted into your favorite magazines and maybe even offered at the dry cleaner and the auto parts store? think Facebook is on its way to becoming the next AOL. Just without CDs. Chris Hall published an interesting post titled Is Facebook Today’s Internet ? Walled garden. Partially closed operating system.
A New Spin on Word of Mouth Marketing
SEPTEMBER 17, 2009
Today I went into Border’s and practically talked a guy into buying my book. I was with my wife and daughter, and as we generally do when we visit a book store, we went to the business and marketing section to make sure my book was in stock. My wife found it, took it down from the shelf, and turned it facing out to make it easier to locate for knowledge-hungry book buyers.
Panel: Brand Management in the Social Media Jungle
SEPTEMBER 3, 2009
I’ll be participating Wednesday, September 23, 2009 from 8:30 AM - 12:00 PM (PT) in a panel discussion titled Brand Management in the Social Media Jungle. We’ll talk about the opportunities and risks of managing a brand in the world of social media. Here’s a full description of the panel. Brand Management in the Social Media Jungle. Silicon Valley Brand Forum at Electronic Arts.
How Journalism School Taught Me To Be a Better Blogger
AUGUST 22, 2009
I went to journalism school, which just might make me a “better” blogger. Here’s why I think so. First of all, I learned to write in the “inverted pyramid” style , which says “start with a lead that exposes the most important elements of the story first, and then work down the page to aspects of the story that are of decreasing importance.” It’s a simple way to organize my writing.
The Online Privacy Twilight Zone
AUGUST 17, 2009
Randy Cohen, “the Ethicist for the New York Times, responding to an educator’s inquiry about Facebook ethics, wrote : “…when these students gave her access to their Facebook pages, they waived their right to privacy. But that’s not how many kids see it. And that’s the crux of it.
Twittorati Features Tweets Everyone Already Knows About
AUGUST 1, 2009
Technorati ’s new Twittorati (launched July 7, and not last week as some sites are reporting ) will feature tweets from what Technorati thinks are the top 100 bloggers. This gives Technorati its coveted “business model (everyone wants to be the Digg of Twitter), but it has numerous shortcomings in terms of presenting users with useful and interesting content. appreciate it.
Make it Brief! Threely Makes Shortest URLs
JULY 17, 2009
3.ly, aka Threely , is a fairly new entrant in the URL shortening game, and so far, I really like it. The most obvious benefit is that Threely makes shorter URLs, 15 characters vs. 18 characters from is.gd , which I believe was the previous title holder for shortest URL shortener. Two characters is a big deal, particularly if you’re angling for Twitter RTs. Del.icio.us Facebook is.gd
“Nearest Tube” Early iPhone Augmented Reality App
JULY 3, 2009
AcrossAir , developers of the TVGuide.co.uk iPhone app, have introduced Nearest Tube , a 3D Augmented Reality (AR) app for the iPhone that overlays a tube map on live video to help users quickly find the nearest tube station. Delivering practical consumer grade AR applications like Nearest Tube was impossible one year ago. wrote about AR here on May 22.