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NOVEMBER 6, 2009 A Blog is a Better Social Media Hub Than Twitter
If you’re relying on Twitter as your social media hub, you’re limiting your potential for impact and influence. Twitter is excellent for distribution , but if you’re going to communicate original ideas, you’ll need a blog (or something similar). The most influential people on Twitter are either already celebrities, create their own content, or both. Who do you see most often retweeted? Major news outlets like CNN, the Wall Street Journal and the New York Times. Mashable. Guy Kawasaki. Robert Scoble. Scoble is an exception. He converses everywhere.). Thanks!
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NOVEMBER 26, 2009 Five Social Media Predictions for 2010
Here are my five social media predictions for 2010. Augmented Reality Applications Will Start to Go Mainstream. Augmented Reality (AR) is the ability to place computer-generated information, such as text and labels, on top of live real world data, such as video from a smart phone. Most AR applications in 2009 were quaint curiosities designed to demonstrate the AR concept. It took a lot of hacking and ingenuity to make these a reality since most consumer platforms lagged (but not by much) in features (think video finally coming to the iPhone) required for AR. space. PowerPoint is ubiquitous.
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JULY 26, 2009 What Does Your Twitter Avatar Say About You?
Tweets are short at 140 characters, but a Twitter avatar must visually represent a user in just 2304 pixels. Choosing the right avatar can affect the way people see you online. Here are some of the most popular avatar types and what they say about the user: Standard head shot : Head and shoulders, framed squarely, professional in appearance, though perhaps a little formal. You’ve established a good balance between being serious and frivolous. You’re “normal,” whatever that means. You’re in demand as a friend and as an employee and you’ve never been thrown out of anywhere. LOL!”. You go!
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OCTOBER 26, 2009 My Brief List of 54 Twitter Rules (Did I Miss Any?)
I have a lot of rules I’ve imposed on myself, in everything I do. won’t use a postage meter, for example, because I think an envelope with a stamp is less likely to be thrown out. also have a lot of rules for how I use Twitter, so I thought I would share them. was very deliberate when I wrote “rules for how I use Twitter.” These are the rules I’ve established for myself. wouldn’t presume to tell you how to use Twitter. Be relevant 90% of the time. Be original 90% of the time. Don’t rely too heavily on retweeting other people’s content. Don’t tweet about pets. Make the world a better place.
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SEPTEMBER 19, 2009 McLuhan, Socrates and Edith Wharton On Social Media
In an effort to better understand the social media phenomenon, it often helps to turn to experts in the field. But I’m not talking about social media gurus or mavens, or people with 20,000 followers on Twitter. m referring to smart, articulate people from other fields who have something profound to say that might help us put social media into perspective. And all but one of them are dead. Publication is a self-invasion of privacy.” Marshall McLuhan. McLuhan clearly foresaw the whole phenomenon of blogging, Twitter and Facebook status updates. How much information is too much? Marshall McLuhan.
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OCTOBER 24, 2009 Tips for Using Facebook Fan Pages
Several clients have told me recently they don’t think their Facebook pages have as many fans as their brand seems to warrant. They’ve asked me what they were doing “wrong” and how to improve their pages. One executive compared the “coolness” of his brand to a larger, boring brand that drew many more fans to its Facebook page, adding, “I don’t get it.”. think one of the issues here is the inflation of language so pervasive in social networking. Still, big business is creating fan pages and a study released in January 2009 , commissioned by Princeton, N.J.-based Watch out for overposting.
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SOCIALIZED Is Blogging Killing Good Writing?
| SUNDAY, DECEMBER 6, 2009
I read a blog post today that recommended people forget what they learned in school about writing, and instead, write like they speak, and from the heart. It went on to suggest throwing out the rules of language, not worrying about grammar and spelling, and more. used to work at an artificial intelligence company that made foreign language translation software. Many of our software developers were, understandably, language experts, and a couple were PhDs. loved to argue with them as to whether language was prescriptive or descriptive. Common Russet Potato. Guess which school I am from.). MORE >>
SOCIALIZED How the Economy and Social Media Are Ruining PR
| FRIDAY, OCTOBER 2, 2009
Or: The Decline and Fall of Western Civilisation. The combined effects of social media and a down economy are ruining the PR industry. Here’s how. Companies have slashed both staff and budgets across the board, and public relations is no exception. Still, companies will outsource PR as they always have. But if they were once reluctant to pay EVP/SVP hourly rates of $200, $300, or more, then they are today completely unwilling to do so. Instead, they are pushing their agencies to use more junior people at lower hourly rates. This saves money, but has several undesirable side effects. MORE >>
SOCIALIZED How Journalism School Taught Me To Be a Better Blogger
| SATURDAY, AUGUST 22, 2009
I went to journalism school, which just might make me a “better” blogger. Here’s why I think so. First of all, I learned to write in the “inverted pyramid” style , which says “start with a lead that exposes the most important elements of the story first, and then work down the page to aspects of the story that are of decreasing importance.” It’s a simple way to organize my writing. also learned how to properly use attribution , something which, when done wrong (by my standards) drives me crazy and is borderline dishonesty and/or theft. And by the way, Rosenberg is on to something. MORE >>
SOCIALIZED Could you go social-network-free for one day a week?
| FRIDAY, SEPTEMBER 11, 2009
What if the preferences for your favorite social network allowed you to pick one or more “blackout days” during which you could not log on? Could you get by for a full 24 hours, or more, with no access to Twitter, Facebook, FriendFeed or any of your other favorite social media tools? And you can’t cheat and use TweetDeck to access Twitter. The API would be shut down, too.). Recently I’ve had a handful of big projects and some “real world” interruptions and have been spending very little time online. And I don’t miss it all that much. And seven years ago I got fed up with TV and canceled cable. MORE >>
SOCIALIZED Intro to Foursquare, Brightkite & Location-Based Social Media
| WEDNESDAY, NOVEMBER 4, 2009
Location-based services — applications that “know” where you are and can use that information to connect you with people, places and things — are one of the hot new classes of social media applications. Basically, a location-based application allows you to check in almost anywhere on the planet and broadcast that information. Generally you can post a note, or a photo, at the same time, associating it with the location. You’ll also have the option to “cross-post” such that your location and message is published both within the application and to your Twitter or Facebook account. MORE >>
- Network World: SocialCorp “Must-Read” Social Media Book SOCIALIZED | MONDAY, DECEMBER 28, 2009
- FTC to Penalize Questionable Blogging Practices SOCIALIZED | TUESDAY, OCTOBER 6, 2009
- Live Tweeting Requires Ethical and Legal Considerations SOCIALIZED | FRIDAY, JULY 3, 2009
- Twittorati Features Tweets Everyone Already Knows About SOCIALIZED | SATURDAY, AUGUST 1, 2009
- Please Comment on WOMMA’s Ethics Code SOCIALIZED | WEDNESDAY, DECEMBER 30, 2009
- Debunking Five Social Media Myths SOCIALIZED | THURSDAY, NOVEMBER 12, 2009
- Twitter Rules vs. Community Values SOCIALIZED | SATURDAY, NOVEMBER 7, 2009
- Forget the Social Network, It’s Just Etiquette SOCIALIZED | MONDAY, OCTOBER 12, 2009
- Will Facebook Be the Next AOL? SOCIALIZED | TUESDAY, SEPTEMBER 22, 2009
- Social Media and The Myth of Internet Math SOCIALIZED | FRIDAY, AUGUST 14, 2009
- Stand By for a Foursquare Superuser SOCIALIZED | WEDNESDAY, NOVEMBER 25, 2009
- To Fail Whale or Not to Fail Whale? SOCIALIZED | FRIDAY, NOVEMBER 20, 2009
- Panel: Brand Management in the Social Media Jungle SOCIALIZED | THURSDAY, SEPTEMBER 3, 2009
- Six Social Media Predictions for 2010 SOCIALIZED | MONDAY, DECEMBER 14, 2009
- LinkedIn and Twitter Connect: So? SOCIALIZED | TUESDAY, NOVEMBER 10, 2009
- Twitter Translate Rolling Out SOCIALIZED | MONDAY, NOVEMBER 9, 2009
- United Breaks Guitars: Case Study in Old Media Failure SOCIALIZED | WEDNESDAY, JULY 15, 2009
- Users of iPhones and Toasters are Delusional SOCIALIZED | MONDAY, DECEMBER 14, 2009
- Facebook Dislike Button is a Bad Idea SOCIALIZED | FRIDAY, NOVEMBER 6, 2009
- Harmless Twitter Prank or Malicious Act? SOCIALIZED | THURSDAY, OCTOBER 15, 2009
- Social Media Career Development & Job Search SOCIALIZED | WEDNESDAY, OCTOBER 7, 2009
- Using Facebook Fan Pages Effectively SOCIALIZED | THURSDAY, SEPTEMBER 24, 2009
- Who Are Your Twitter Fab Five? SOCIALIZED | THURSDAY, JULY 23, 2009
- Microworkers Paid Less Than a Penny for Writing SOCIALIZED | THURSDAY, OCTOBER 29, 2009
- Social Media and Your Ever-Expanding Brand SOCIALIZED | THURSDAY, OCTOBER 1, 2009
- Today is World Habitat Day! SOCIALIZED | TUESDAY, SEPTEMBER 29, 2009
- Switching to Impulse: Social Media Gets Faster SOCIALIZED | TUESDAY, JULY 7, 2009
- Is That DM Link Safe? SOCIALIZED | WEDNESDAY, NOVEMBER 11, 2009
- Twitter Lists Are Life Changing, Threaten Yammer & Others SOCIALIZED | THURSDAY, OCTOBER 22, 2009
- Famous Dead People Weigh In On Social Media SOCIALIZED | THURSDAY, JULY 30, 2009
- Trying Out Twitter’s New Retweet Feature SOCIALIZED | TUESDAY, NOVEMBER 10, 2009
- The Problem With Being Liked SOCIALIZED | TUESDAY, NOVEMBER 10, 2009
- Finally, a Twitter Hashtag I Like, Sort Of SOCIALIZED | SATURDAY, OCTOBER 24, 2009
- Recurring Tweets Outlawed By Twitter Rules SOCIALIZED | FRIDAY, OCTOBER 16, 2009
- A New Spin on Word of Mouth Marketing SOCIALIZED | THURSDAY, SEPTEMBER 17, 2009
- Santa Cruz Sentinel on FriendFeed - Newspaper of the Future? SOCIALIZED | FRIDAY, JULY 17, 2009
- “Nearest Tube” Early iPhone Augmented Reality App SOCIALIZED | FRIDAY, JULY 3, 2009
- Twitter Blocking Recurring Tweets in Realtime SOCIALIZED | FRIDAY, OCTOBER 16, 2009
- Highlights from Bloggers and Tweeters Are Devouring My Brand SOCIALIZED | TUESDAY, OCTOBER 6, 2009
- The Online Privacy Twilight Zone SOCIALIZED | MONDAY, AUGUST 17, 2009
- Make it Brief! Threely Makes Shortest URLs SOCIALIZED | FRIDAY, JULY 17, 2009
- Dixon Hamby Wins Copy of SocialCorp SOCIALIZED | FRIDAY, NOVEMBER 20, 2009
- My Moment of Foursquare Fame SOCIALIZED | MONDAY, NOVEMBER 9, 2009
- Sun CEO’s Blog Does the Time Warp SOCIALIZED | SATURDAY, OCTOBER 24, 2009
- HP’s Printing 2.0 Is Advantage Over Google SOCIALIZED | FRIDAY, OCTOBER 23, 2009
- Webinar: Practical Social Networking SOCIALIZED | MONDAY, OCTOBER 19, 2009
- Proposal for Federal Office of Nonstandard Communications SOCIALIZED | SATURDAY, NOVEMBER 7, 2009
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