2009

Socialized

Trending Sources

Network World: SocialCorp “Must-Read” Social Media Book

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This morning’s Network World offers a list (also published in Computerworld ) of five “must-read&# social media marketing books and suggests it’s “time to get smart with these 5 essential books.&# I’m very pleased my book, SocialCorp: Social Media Goes Corporate , is on the list, and Computerworld writer Todd R. The book is in good company indeed.

Users of iPhones and Toasters are Delusional

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A recent “ study ,&# and I use the term loosely, attracted a lot of attention with its finding that iPhone users are delusional. “Released&# by a Danish organization “Strand Consult,&# the study uses, among other things, a list of faults of the iPhone that users have had to force themselves to overlook, (citing the earliest models whenever possible) to make its point.

Is Blogging Killing Good Writing?

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I read a blog post today that recommended people forget what they learned in school about writing, and instead, write like they speak, and from the heart. It went on to suggest throwing out the rules of language, not worrying about grammar and spelling, and more. used to work at an artificial intelligence company that made foreign language translation software. Common Russet Potato. strategy.

Dixon Hamby Wins Copy of SocialCorp

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Congratulations to Dixon Hamby who was selected at random from those who left a comment on my October 26 post, My Brief List of 54 Twitter Rules (Did I Miss Any?). Dixon will receive a copy of my book SocialCorp: Social Media Goes Corporate , and everyone who commented gets my sincere thanks for contributing to a great discussion.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Intro to Foursquare, Brightkite & Location-Based Social Media

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Location-based services — applications that “know” where you are and can use that information to connect you with people, places and things — are one of the hot new classes of social media applications. Basically, a location-based application allows you to check in almost anywhere on the planet and broadcast that information. How Does It Know Where I Am? So What? Brightkite. Foursquare.

Finally, a Twitter Hashtag I Like, Sort Of

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Recently I noticed a Twitter hashtag that was short, made sense, and was even fun to use. I’m talking about #crushit, the hashtag associated with Gary Vaynerchuk’s new book — wait for it — Crush It! This is a rare instance of a hashtag that has a one-to-one correlation with the thing it identifies. If you’re a regular reader of my blog you know I detest most hashtags.

HP’s Printing 2.0 Is Advantage Over Google

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Despite the imminent end of the print era, Hewlett Packard has announced a partnership with the University of Michigan which would make over a half million of the books in the university’s library available in print. That’s right, in print. In book form. HP has a huge advantage over Google in an endeavor like this. Web Business Blurb Google Hewlett Packard HP on-demand printing Print 2.0

Twitter Lists Are Life Changing, Threaten Yammer & Others

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I am among a number of people who have had list functionality added as part of Twitter’s beta rollout of the new feature. Twitter is promoting the feature at the top of the home page with: Lists are timelines you build yourself, consisting of friends, family, co-workers, sports teams, you name it. You’re part of a small group receiving this feature, so don’t tweet about it yet!

A World Gone Social

Learn how companies must adapt to survive.

Harmless Twitter Prank or Malicious Act?

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I was reviewing my Twitter follower list this morning and came across a potentially disturbing account tweeting what appears to be someone’s private information. reported this account by sending a Direct Message to @spam on Twitter. hope this is someone’s idea of a joke. If it’s for real, I hope Twitter shuts it down soon.

Highlights from Bloggers and Tweeters Are Devouring My Brand

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On September 23, I was a panelist at a Silicon Valley Brand Forum event Brand Management in the Social Media Jungle: Bloggers and Tweeters Are Devouring My Brand. Video highlights and a few other goodies, including a Social Media Dashboard presentation by Steve Farnsworth, have been posted on the SVBF’s web site.

FTC to Penalize Questionable Blogging Practices

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The Federal Trade Commission (FTC) has finally stepped up and issued new regulations affecting commercial use of social media. Specifically, the agency now requires bloggers to disclose relationships with sponsors, whether the blogger is paid or merely receives “free” products and services; and for celebrities to disclose their paid relationships with sponsors. ’&#. Thomas Rosch payola

Will Facebook Be the Next AOL?

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Remember AOL ? And the plethora of free AOL CDs that filled your mailbox, were inserted into your favorite magazines and maybe even offered at the dry cleaner and the auto parts store? think Facebook is on its way to becoming the next AOL. Just without CDs. Chris Hall published an interesting post titled Is Facebook Today’s Internet ? Walled garden. Partially closed operating system.

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A New Spin on Word of Mouth Marketing

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Today I went into Border’s and practically talked a guy into buying my book. I was with my wife and daughter, and as we generally do when we visit a book store, we went to the business and marketing section to make sure my book was in stock. My wife found it, took it down from the shelf, and turned it facing out to make it easier to locate for knowledge-hungry book buyers.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Panel: Brand Management in the Social Media Jungle

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I’ll be participating Wednesday, September 23, 2009 from 8:30 AM - 12:00 PM (PT) in a panel discussion titled Brand Management in the Social Media Jungle. We’ll talk about the opportunities and risks of managing a brand in the world of social media. Here’s a full description of the panel. Brand Management in the Social Media Jungle. Silicon Valley Brand Forum at Electronic Arts.

How Journalism School Taught Me To Be a Better Blogger

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I went to journalism school, which just might make me a “better” blogger. Here’s why I think so. First of all, I learned to write in the “inverted pyramid” style , which says “start with a lead that exposes the most important elements of the story first, and then work down the page to aspects of the story that are of decreasing importance.” It’s a simple way to organize my writing.

The Online Privacy Twilight Zone

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Randy Cohen, “the Ethicist&# for the New York Times, responding to an educator’s inquiry about Facebook ethics, wrote : “…when these students gave her access to their Facebook pages, they waived their right to privacy. But that’s not how many kids see it. And that’s the crux of it.

Twittorati Features Tweets Everyone Already Knows About

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Technorati ’s new Twittorati (launched July 7, and not last week as some sites are reporting ) will feature tweets from what Technorati thinks are the top 100 bloggers. This gives Technorati its coveted “business model&# (everyone wants to be the Digg of Twitter), but it has numerous shortcomings in terms of presenting users with useful and interesting content. appreciate it.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Make it Brief! Threely Makes Shortest URLs

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3.ly, aka Threely , is a fairly new entrant in the URL shortening game, and so far, I really like it. The most obvious benefit is that Threely makes shorter URLs, 15 characters vs. 18 characters from is.gd , which I believe was the previous title holder for shortest URL shortener. Two characters is a big deal, particularly if you’re angling for Twitter RTs. Del.icio.us Facebook is.gd

United Breaks Guitars: Case Study in Old Media Failure

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A YouTube video by a musician upset at United Airlines for breaking one of its instruments has reached nearly 3 million views in just a few days, and is creating a lot of buzz in social media circles.  Apparently, United had resolved the issue by the time Dave Carroll’s video was posted. *. Shameless capitalism at its finest! Basically, they were doing exactly what they were expected to do.

“Nearest Tube” Early iPhone Augmented Reality App

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AcrossAir , developers of the TVGuide.co.uk iPhone app, have introduced Nearest Tube , a 3D Augmented Reality (AR) app for the iPhone that overlays a tube map on live video to help users quickly find the nearest tube station. Delivering practical consumer grade AR applications like Nearest Tube was impossible one year ago. wrote about AR here on May 22.

Please Comment on WOMMA’s Ethics Code

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The Word of Mouth Marketing Association (WOMMA ) is seeking public comments on its Ethics Code until January 5. If you are involved with any business use of social media (which includes blogging), you should review the code and make suggestions. For some, the business ethics of social media present a quandary. Organizations like the WOMMA, and federal regulators like the FTC and the EU are trying to make ethical (and legal) behavior easier with codes of ethics, new regulations, etc. The WOMMA Ethics Code is one of the best out there.

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.

Six Social Media Predictions for 2010

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About a month ago, I wrote about my five social media predictions for 2010. Based on the comments the piece received, I’ve updated it and Talent Zoo published it this morning. Social media and careers are covered by prediction #6: “In 2009 we saw a couple of interesting surveys by respected organizations indicating that recruiters are increasingly using or planning to use social media to find and investigate talent. They search social network profiles on Facebook, Twitter, etc.; read blog content; and generally look at every available piece of candidate information found online.

Stand By for a Foursquare Superuser

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“Stand by for a fighter pilot,&# Robert Duvall’s character, Lt. “Bull&# Meechum, declares as he enters the room in the movie The Great Santini. And are those of us risking our lives every day on the social media front lines any less deserving of respect? create new badges.&#. have to admit that I was excited about this. The creators of Foursquare are tapping into basic human behavior. Maslow’s Hierarchy of Needs describes a theory of human needs which include “Belonginess&# and “Esteem.&# Foursquare plays to both of these, and many others.

Five Social Media Predictions for 2010

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Here are my five social media predictions for 2010. 1. Augmented Reality Applications Will Start to Go Mainstream. Augmented Reality (AR) is the ability to place computer-generated information, such as text and labels, on top of live real world data, such as video from a smart phone. Most AR applications in 2009 were quaint curiosities designed to demonstrate the AR concept. Expect to see applications from major corporations, municipalities, and institutions of higher learning. Some of the most interesting applications will be outside of marketing and promotion. space. PowerPoint is ubiquitous.

Debunking Five Social Media Myths

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Everyone knows e-mail is dead. It’s been replaced by Facebook, Twitter and online collaboration. Well, not exactly. And a recent piece in the Wall Street Journal didn’t say so either. In fact, it indicated e-mail use was growing, just not as fast as social network adoption. And MySpace is for “young people&# right? Though the available data conflicts, there is nothing to indicate that MySpace users are predominantly younger than users of other social networks, and if anything, Twitter is now more popular than MySpace with younger age groups. You can see the article here.

Is That DM Link Safe?

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Twitter Direct Messages are now a primary carrier of phishing attacks and spam. With Twitter’s 140-character limit, which generally forces shortened URLs, it is impossible to tell at a glance if a link is safe. Unless you use a URL lengthener, an application that restores the original link based on a shortened link from bit.ly, is.gd, tinyurl, etc. If you know the source of a link, you can make an informed decision about whether to click it, or delete the DM and run away. installed the Long URL Please plug-in and now when I open a DM, original, not shortened, links are visible.

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Trying Out Twitter’s New Retweet Feature

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More and more users are getting Twitter’s new Retweet feature. Beta users see a banner at the top of the home page indicating they are part of the rollout: A Retweet carries the new Retweet double-arrow icon and a count of how many times it has been retweeted. When a user clicks “Retweet,&# all formatting is handled by Twitter, and the Retweet is published without opportunity for editing. This was previously a big problem. also noticed that tweets by people who have protected updates cannot be retweeted. Smart. Retweet can’t be deleted, but it can be undone.

The Problem With Being Liked

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“Be liked and you will never want.&# “I’m well liked in Hartford.&# - Willy Loman, Death of a Salesman. When Willy Loman talked about the importance of being liked, and whether he was liked or not, he didn’t really know what it was to be liked, or whether it really mattered. It was an awkward way for Willy to express the importance of popularity and acceptance. The same is true of social networkers who are often presented with a thumbs-up icon they can click to “Like&# an item. What the heck does it mean to “Like&# something? What did they like?

Twitter Translate Rolling Out

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A friend of mine pointed out the Twitter account of Mirko Gosch , who is identified in his profile as “Translator, Level 2.&#. There have been all kinds of rumors about Twitter some day rolling out translation. When I heard these rumors in the past, I was skeptical, because I knew true, idiomatically accurate, automated translation was basically impossible. The ability to pass Japanese between two Japanese speaking users is a technical capability, but not a terribly difficult one (and one Twitter already has.) We’ve completed English and Japanese.&#.

Twitter Rules vs. Community Values

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I recently posted my Brief List of 53 Twitter Rules , guidelines for how I choose to use Twitter. I got a great response, and one person commented they liked Twitter “because there weren’t rules.&# There are all kinds of rules, formal and informal, from a multitude of sources, that we follow every day, often without thinking about them. Some of these are legislated, and some of them simply come from community values. In addition to the TOS, there are also The Twitter Rules. Rules have numerous origins. There are both moral and legal proscriptions against murder. Delete lame tweets.

Proposal for Federal Office of Nonstandard Communications

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Facebook Dislike Button is a Bad Idea

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Facebook users have launched a handful of petition drives asking the social network to allow users to click a thumbs-down icon to give a news feed item, advertisement, etc. a “Dislike,&# just as they can currently give it a thumbs-up, or “Like.&# There are several Facebook groups with a million or more users advocating this. The group Petition for a Dislike Button has, as of this post, over 2.8 million members. Whether Facebook will respond remains to be seen, although there are precedents for this. Dislike Button is a bad idea. think it’s a bad idea.

A Blog is a Better Social Media Hub Than Twitter

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If you’re relying on Twitter as your social media hub, you’re limiting your potential for impact and influence. Twitter is excellent for distribution , but if you’re going to communicate original ideas, you’ll need a blog (or something similar). The most influential people on Twitter are either already celebrities, create their own content, or both. Who do you see most often retweeted? Major news outlets like CNN, the Wall Street Journal and the New York Times. Mashable. Guy Kawasaki. Robert Scoble. Scoble is an exception. He converses everywhere.). Thanks!

Microworkers Paid Less Than a Penny for Writing

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Technology has made many things possible, and is enabling unethical people to pay as little as one quarter cent per word for their writing. The Internet is the great democratizer. It is also the great enslaver of the disadvantaged and the marginalized. Freelance writers, often students, mothers, and older people, are the victims of a global conspiracy to pit people against each other to auction their skills and time for as little as possible. One of the culprits is Amazon’s Mechanical Turk (MT). Payout will be made everyday through paypal. 0.75$ for every 300 word article.”. Illiteracy.

My Brief List of 54 Twitter Rules (Did I Miss Any?)

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I have a lot of rules I’ve imposed on myself, in everything I do. I won’t use a postage meter, for example, because I think an envelope with a stamp is less likely to be thrown out. also have a lot of rules for how I use Twitter, so I thought I would share them. I was very deliberate when I wrote “rules for how I use Twitter.” These are the rules I’ve established for myself. wouldn’t presume to tell you how to use Twitter. Be relevant 90% of the time. Be original 90% of the time. Don’t rely too heavily on retweeting other people’s content. Don’t tweet about pets. Make the world a better place.