August, 2016

Remove mobile-marketing
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What The Brand Is. And What It Has Become

Twist Image

It's a known turn of phrase, but when it comes to mobile, technology, social media and consumers of today, it's a whole other story. A very senior marketing professional quipped to me the other day that mobile is a very expensive platform, and it's only getting harder and harder to justify the costs. What choice do you have?

Brands 40
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How to Engage Event Attendees with Pokemon Go

Ignite Social Media

Mobile Game Ever according to Survey Monkey. As with any craze we marketers are always left wondering, how can we get in on the action? Many have been quick to pivot and jump on the bandwagon, for instance, Yelp quickly added a Pokestop filter to their mobile app. Image Source: PC Mag. Image Source: Survey Monkey. Offer Rewards.

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Using Social Media Data for Targeting – How to Locate and Action Real Audience Insights

Kikolani

The internet has ushered in a great era for marketing: the analytics era. With a large enough group, insights can become really valuable in allowing marketers to directly target their most likely customers. To understand how important this is, we need to look at the way marketing was done previously, and why this new system is better.

Data 60
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Using Social Media Data for Targeting – How to Locate and Action Real Audience Insights

Kikolani

The internet has ushered in a great era for marketing: the analytics era. With a large enough group, insights can become really valuable in allowing marketers to directly target their most likely customers. To understand how important this is, we need to look at the way marketing was done previously, and why this new system is better.

Data 84
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How To Create A Work Environment That’s Rewarding and Productive For Your Employees

The Realtime Report

Freedom of Mobility. Some employers believe that giving their employees a high degree of freedom of mobility and trusting them to get their job done, regardless of whether they are at their desk or while having a coffee in the relaxation area often leads to better levels of thinking and productivity.

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How to Strategically Enhance Your Facebook Video Marketing

agora pulse

Did you know 50% of all mobile traffic relates to video content? If you need more evidence the future of content marketing is video , an Invodo study suggests that 74% of all web traffic will be video by 2017. However, most marketers miss a critical point: the video is muted until users decide to turn on audio.

Video 65
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Are Parents Really Naming Their Kids After Pokemon Characters?!

Twist Image

Amazon shocked the markets with some pretty impressive numbers (another quarter of profits, mostly due to their AWS - Amazon Web Services - cloud business). Alphabet (the new Google master company) also surprised the markets with strong numbers (mostly due to advertising). billion and a market cap of close to $560 billion.