Convince & Convert

AUGUST 10, 2010

Our hope is that Klout helps companies recognize the value of these types of people. Our hope is that Klout helps companies recognize the value of these types of people. As much as I try to understand it (and I carefully read this article), I still think it's just more social media noise. Customer service?

Social CRM 133

Social CRM Influencer Klout Social Media 133

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy.

Social Media 147

Social Media Strategy Influencer Social CRM 147

Direct Marketing Observations

DECEMBER 3, 2010

Gaming the System: How Marketers Rig the Social Media Machine. 18) This pretty sweet image tagging tool from Tangelo was another one of those “this is cool but will people use it type of applications&#. 16) Stick this QR-Code Generator in your back pocket. 21) Regretsy was one of my favorite sites of 2010-where DIY meets WTF.

Sites 235

Sites Social Media Tools Storify 235

Convince & Convert

APRIL 7, 2010

There are three primary benefits: awareness via virality and social proof; loyalty and rewards; and market research. Recently, I had the good fortune of hosting the weekly #socialmedia chat (Tuesdays 9am Pacific) where social media types congregate on Twitter and answer three questions posed by the host.

Foursquare 150

Foursquare Analysis Consultant Mobile 150