Convince & Convert

AUGUST 10, 2010

Our hope is that Klout helps companies recognize the value of these types of people. Our hope is that Klout helps companies recognize the value of these types of people. As much as I try to understand it (and I carefully read this article), I still think it's just more social media noise. Customer service?

Social CRM 135

Social CRM Influencer Klout Social Media 135

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy.

Social Media 150

Social Media Strategy Influencer Social CRM 150

Convince & Convert

APRIL 7, 2010

There are three primary benefits: awareness via virality and social proof; loyalty and rewards; and market research. Recently, I had the good fortune of hosting the weekly #socialmedia chat (Tuesdays 9am Pacific) where social media types congregate on Twitter and answer three questions posed by the host.

Foursquare 152

Foursquare Analysis Consultant Mobile 152