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What Does Salesforce-Radian6 Deal Mean for Everyone Else?

Net-Savvy Executive

MARCH 30, 2011

The announcement's not exactly a surprise—Radian6 was the obvious acquisition target in social media analysis (SMA), and their platform had supported Salesforce integration since mid-2009. Competitors need more than a me-too monitoring platform to win. Nobody else does the one-stop social media shop like they do.

Radian6 85
Radian6 Cymfony Alterian Jive 85
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Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

FEBRUARY 9, 2011

They also provide a unique service from any of the vendors I spoke to around “text mining into a central database with integration into a CRM system”. Which sounded like Social CRM meets Systems Integration company to me. Converseon – They offer a monitoring tool that filters out content not relevant to you.

Crimson Hexagon 275
Crimson Hexagon Analytics Sysomos Radian6 275
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