Web Presence Optimization Software Review: gShift Labs
JANUARY 19, 2012
Radian6 , Alterian SM2 ), or inbound marketing suites (e.g., gShift automatically tracks organic vs. paid vs. mobile (an increasingly important segment) traffic and goal conversions for each. gShift Labs is the first (at least that I’m aware of ) integrated software package for managing web presence optimization (WPO). Given that WPO is the fusion of SEO, social media, interactive PR , and online reputation management, that’s a tall order.