Web Presence Optimization Software Review: gShift Labs

Webbiquity SMM

Radian6 , Alterian SM2 ), or inbound marketing suites (e.g., gShift automatically tracks organic vs. paid vs. mobile (an increasingly important segment) traffic and goal conversions for each. gShift Labs is the first (at least that I’m aware of ) integrated software package for managing web presence optimization (WPO). Given that WPO is the fusion of SEO, social media, interactive PR , and online reputation management, that’s a tall order.

50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

Marina Arnaout outlines five key trends for social media marketers to watch and utilize, including online video, mobile and location-based services. Lasica and Kim Bale review 20 powerful fee-based tools for professional social media monitoring, among them Radian6 , Lithium , Alterian SM2 and Attentio. Social media marketing has gone well beyond the hype stage and is now mainstream business practice.

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BrainDump: 101+ Things You MUST Know About Social Media For Business

SocMed Sean

24) If part of your mobile/social strategy is to build a Facebook application, just remember that Facebook apps can’t be accessed via the Facebook mobile app. This is important because a large percentage of Facebook users access it from their mobile device, rather than via the desktop application. I’ve been meaning to do this braindump for a while now.

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity SMM

Carrie played a key role in launching the enterprise-wide integration of social & mobile recruiting, breaking some of the traditional boundaries of HR in the process. Chicago-based technology marketer Elyse DeVries most recently worked as Marketing Manager, Demand Generation at The SAVO Group, and prior to that did stints as Marketing Manager, Social Media at Alterian (owner of the former Techrigy SM2 social media monitoring product) and Marketing Specialist, ERP USA at Comarch.

The Nifty 50 Top Women of Twitter for 2011

Webbiquity SMM

Allison lives in the New York City area and works with the Marketing team at Google to explore the changing face of media, mobile and consumer behavior, drive new thinking internally, and communicate Google’s visionary concepts to wider audiences. Connie is the Community Strategist for the Alterian (formerly Techrigy) SM2 social media monitoring platform.