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The Real Roadblock to Social Business Success

Webbiquity SMM

Nearly as disturbing as excessive monitoring, more than a third (36%) of businesses block social networks completely within the office, and more than half (57%) permit workplace social media access only for select employees (e.g., marketing and HR). Fear that employees will waste time on social sites.

Yammer 200
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Interview with Geoff Livingston Author of Marketing In The Round

Diva Marketing Blog

It is my pleasure to introduce you to the co-author of Marketing In The Round. In his third book, co-authored with Gini Dietrich , the focus is on integrating traditional and new media marketing elements and breaking down those stifling internal silos. Diva Marketing/Toby: Let’s start this off with “Why this book?”

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Enterprise 2.0 Conversations

The Marketing Blog

I think ROI should always be a consideration but I don’t think it should be the only consideration. [In In a presentation by Aaron Julius Kim about ROI]. In a presentation by Aaron Julius Kim about ROI]. Enterprise 2.0 Tools vs Strategies Why do Enterprise 2.0 Market Predictions Vary so Greatly?

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3 Strategies to Make Big Content Work for Your Brand

Convince & Convert

I interviewed 3 marketers who make large content projects work for their companies and clients to find out how to make sure to get a return on investment from Big Content: Cyrus Shepard. How do you measure the ROI of your big content initiatives? That said, the number one measurement of ROI can’t actually be measured.

Strategy 152
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23 (More) of the Best Social Media Guides, Tips and Resources of 2012

Webbiquity SMM

How can marketers make more productive use of their time on social networking sites? What under-utilized site has been called a “social media powerhouse,” and which highly popular social bookmarking site is frequently overlooked by marketers? How can you measure (or can you measure) social media ROI ?

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This Week in Social Media – 5/29/2013

Social Media Marketing

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.