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The complete guide to B2B SEO

Sprout Social

B2B SEO is the online practice of using various techniques – like keyword research and a page’s metadata – to reach the decision-makers of a company. Content SEO : B2B content marketing for SEO is the practice of using research on user needs and search intent to create content. What is B2B SEO? Oftentimes, the content is also specific.

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The New Social Currency, a research from Social Listening to Audiences Analysis

Audiense

Last week I read a white paper that Pulsar recently published (Pulsar is a platform that has recently been added to the list of Audiense partners). When analysing a group of people, target audience or a target market, there are generally two layers to evaluate: demographics and psychographics.

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The FASTForward Blog " Managing Personal Knowledge: Setting a Foundation for Transformation? : Enterprise 2.0 Blog: News, Coverage, and Commentary

Buzz Marketing for Technology

FAST White Paper. FAST recently released a white paper on the business and technology of recommendations. Entitled "Enhancing Content Discovery Through Recommendations Solutions", the white paper is free for those who register. Find out more and download the paper today. Jevon MacDonald. John Hagel.

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Intranet Blog :: E-mail fatigue

Buzz Marketing for Technology

With no metadata or search, shared drives become un-navigable. Intranet (Finding ROI) White Paper. The risks to relying too much on e-mail (and other systems such as shared drives) for information storage are well known: Ã? Email is an inefficient document sharing system. Technology Vendors. Other Blogs & Articles.

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How to Promote Your Content Across Owned, Earned, and Paid Media

Convince & Convert

Content marketing evangelists have spoken – “Create great content that appeals to your customers and you’ll profit.”. While this is true, marketers often forget the importance of promoting their content – people don’t find content by mistake, or by accident. But that’s why marketers have jobs right?