Convince & Convert
NOVEMBER 1, 2011
That is the difference between social capital and influence, because they’re very different. But I do not know that I could find value in social capital relations, finding people who are influential. We embraced this technology and wired ourselves for distraction. All of those things should run simultaneously.
Sprout Social
SEPTEMBER 14, 2022
It’s not a storefront, it’s their social strategy. Audiences experience brands primarily through social media. A social-first brand strategy opens the door to increasing market share and customer loyalty. They can be a powerful source of social capital during times of crisis, too.
Convince & Convert
JUNE 23, 2010
I would argue that Ford should go leagues further, by embracing a consistent crowdsourcing approach that constantly empowers consumers (and would-be consumers) of all Ford vehicles with opportunities to co-create, relevantly share and earn legitimate rewards that drive loyalties and purchasing habits for years to come.
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