Sprout Social

JUNE 14, 2022

SMS marketing (or “text marketing”) is a form of mobile marketing that allows businesses to send text messages to customers and prospects. Marketing by SMS has several advantages over other mobile marketing strategies like email marketing and push notifications. Build customer loyalty. Increase response rates.

SMS 108

SMS Strategy Marketing How To 108

Convince & Convert

SEPTEMBER 27, 2013

James Royer , Director of Digital and Social for the Tampa Bay Lightning , joins the Social Pros Podcast this week to discuss social space in American sports, building rabid brand loyalty, and how to completely rebuild a “broken brand” successfully. This week: From ExactTarget , a free whitepaper entitled The Mobile Idea File.

Brands 127

Brands Sports How To MySpace 127

Oktopost

JUNE 9, 2020

A Nielsen Global online customer survey shows that only 33% of buyers trust the company whilst 90% of customers trust product or service recommendations from people they know. They are also more likely to earn the loyalty and trust of prospects, which helps solidify the relationship. Mobile App. Building Trust.

B2B 144

B2B Survey ROI Metrics 144