Focus Group, Nielsen and Social Networking

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Facebook for Marketing Research: Political Polls #auspol

Laurel Papworth

FEBRUARY 19, 2013

I read an article on Wendy Harmer’s Hoopla Polls Fake Story by @gabriellechan that got me thinking about Nielsen polls, sentiment analysis and focus groups. And how totally outdated, outmoded and antique they seem compared to Big Data of social media. Nielsen, Gallop, Newspoll, I don’t care, you all suck.

Research

Research Nielsen Sentiment Facebook

Is Twitter for Business Even Worth the Trouble | social crm.

Convince & Convert

SEPTEMBER 20, 2010

With regards to the debate on Twitter vs. Facebook influence – or the influence potential of social networks altogether, I think the influence opportunity is there, but correct execution, and the ability to accept its indirect relationship to sales growth, is critical for realizing it. Social networks are for exposure.

Social CRM

Social CRM Twitter B2B CoTweet

Social Media Informer

Facebook for Marketing Research: Political Polls #auspol

Is Twitter for Business Even Worth the Trouble | social crm.

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