Laurel Papworth

SEPTEMBER 1, 2010

While traditional media spends most of their time dissing social media (it is a competitor after all), traditional agencies find social media a rich source for client campaigns. This is an agency created (won ad of the year) flash mob for T Mobile – Saatchi and Saatchi. This is not how flash mobs started out.

Flash Mob 99

Flash Mob Mobile Social Networking Communities 99

Direct Marketing Observations

APRIL 27, 2010

With that being said, once people are “there&# , and they “get it&# , they can see pretty quickly what the trans-formative nature and power of social media is like, and what it can do. As well, by simply creating and putting it “out there&# validates our existence in these social networks.

Social Networking 204

Social Networking Flash Mob Forums Communities 204

Mindjumpers

JULY 8, 2010

2,500 people have registered directly from the site where the movie is shown and they reached a target group who is hard to get attention from; young metropolitans. Radiotjänst really put a focus on thanking their customers and is doing so with quite extreme actions; they also did Sweden´s greatest flash mob as part of the campaign.

Flash Mob 183

Flash Mob Film Campaign Disqus 183

Laurel Papworth

AUGUST 3, 2010

In 2007 I blogged on Kevin07 portal: We will see more of ‘static portal hybrid hosted social networks’ for a while – companies and government distancing themselves from the challenges of social networks by outsourcing to social network platforms. That’s how it works. Please spell out I.R.O.N.Y

Mashup 100

Mashup Flash Mob Avatar Technorati 100

The Way of the Web

AUGUST 10, 2011

I’ve seen people criticise those who copied people in joining in mindless violence end up copying people who signed up to a group started by someone who has consistently posted offensive and racist content. And I’ve seen police forces change from engagement to enforcement on social networks.

Flash Mob 32

Flash Mob Eventful Social Networking News 32

Laurel Papworth

OCTOBER 1, 2011

Social networks were widely used by gangs to co-ordinate the riots across the country. And in other news, San Francisco subway shuts down cellphone signals to stop social media organisation of civil protests and Braunschweig, Germany bans flash mobs (using Facebook to organise sudden demonstrations).

Journal 111

Journal Flash Mob Communities Digg 111

Techipedia: Tamar Weinberg

JANUARY 28, 2010

It’s why T-Mobile succeeded with a flash mob. Videos that have a completely unplanned “wow&# element to them definitely travel far in social circles. It’s why Susan Boyle’s “Britain’s Got Talent&# audition video is now hovering at 86 million views. It’s why she is now famous.

Video 236

Video Flash Mob YouTube MySpace 236