Direct Marketing Observations

article thumbnail

Yelp is Broken and Social Flashmobs Apparently Rule

Direct Marketing Observations

This doesn’t absolve the restaurant owners but it does highlight the typical flash mob actions that occur on social networks. How many of those 1131 reviewers actually ate at the restaurant and how many just piled on for some good old flash mob social media bashing? Give them anything and they will run with it.

Flash Mob 219
article thumbnail

What drives participation in a social network?

Direct Marketing Observations

Social Media flash mobs go nuts over corporate missteps-they validate each other in unison and then are further validated by Twitter, blogs and reaction from the company itself. We become “part&# of the dynamic of the group, of the community. You are a creator and you’re validating yourself for the group.

article thumbnail

10 social sites to start your year off with

Direct Marketing Observations

Odd, but the net and social media does create somewhat of a Flash mob “follow&# mentality. These are sites, posts and links that will make you smarter at what you do and better at it too. Find out more about what’s working for social media marketers in this great E-marketer piece.

Flash Mob 164