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The complete guide to B2B SEO

Sprout Social

On a page or blog post, it includes the meta description and title tag, alt text on images and structuring the content so information is relevant to both the user and findable by search engines. It includes social listening , where you can see what people are discussing online and evaluating your brand sentiment.

B2B 125
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Why Email Needs A Facelift

Twist Image

We need to make it as shareable and as findable as possible to those that need it. Wouldn't it be nice to once again enjoy the sentiment, "you've got mail"? Because email was created before the advent of social media and other collaborative tools, we now need to figure out a way to unlock a lot of this communication.

Wikipedia 101
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The Art And Innovation Of Listening

Twist Image

Everything that is being said (the good, the bad, the ugly and the neutral) is not only being retweeted and posted on people's Facebook walls, but that content is also being indexed by the major search engines and easily findable. It's now a world where every brand's reputation is truly public and very much at stake.

Radian6 102
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Don’t Miss Out on These Big Opportunities to Grow Your Business via YouTube

agora pulse

It is findable through search, whenever people are typing your name or a generic term in Google. Google will often show rich and visual results, including videos, which may effect searchers’ buying decisions: Creating and marketing more videos featuring your products can help you better control that organic search sentiment.

YouTube 153
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Eloqua, TopRank, Demandbase and More – OMS Minneapolis Wrapup

Webbiquity SMM

It’s not enough just to produce great content, it has to be made “findable.&#. Basic metrics include reach (who reads your content and where), sentiment and conversion. When looking at sentiment in social media monitoring tools, always double check the results. 92% of b2b buying cycles start with search.

B2B 164