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Exercises

Marketing

RFP

How To Hire A Marketing Agency

Twist Image

APRIL 26, 2011

The process of hiring a Marketing agency feels old. Yes, there are some exceptions, but we live in a world where a Chief Marketing Officer's lifespan is under two years long and it's not a much better track record for the average agency either. It's important to remember that a marketing agency is a service-based industry.

RFI

RFI RFP Insurance How To

The 6 Lifelong Laws of Content Marketing for Agencies

Convince & Convert

FEBRUARY 12, 2012

Last week I wrote about the 4 (and only 4) possible rationales for agencies to get deep into content marketing. Clearly understanding these rationales is important because content marketing isn’t free. The Six Lifelong Laws of Successful Content Marketing for Agencies. BlissPR is all B2B, and heavily blog-focused.

Content

Content Marketing Cost Metrics

How To Hire A Marketing Agency

The 6 Lifelong Laws of Content Marketing for Agencies

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