Convince & Convert

JULY 29, 2012

This is one of my favorite examples of self-contained social media ROI , from the fast casual chain California Tortilla. These software packages “tag” the lead by link and source, and enable your sales and marketing teams to ascertain total booked revenue that came from particular social initiatives.

ROI 141

ROI Social Media Social CRM Survey 141

Convince & Convert

JULY 28, 2010

Taxi Mike is Here to Help During my recent vacation in Canada, I stumbled upon a fantastic example of marketing via helpfulness, from Taxi Mike in Banff, Alberta. It’s Coffee In another example of Canadian excellence in creating marketing success through helpfulness, a Starbucks in Richmond, B.C. It’s a Bird.

Social Media 151

Social Media Strategy Consultant B2B 151

Convince & Convert

APRIL 13, 2010

link] Lee Riley The Best Advice Has No Shelf Life #li [link] [link] Yael Davidowitz-Neu As always, I enjoy your perspective on how the principles of building brand loyalty/customer engagement remain the same despite significant changes in technology. Their support, open ears, and ability to lead by example. I know I can.)

Social Media 113

Social Media Strategy Influencer Education 113

Convince & Convert

SEPTEMBER 1, 2010

There’s a huge gap between the perception of social media as an instant, free, can’t miss marketing opportunity and the reality of social media as a long-term, time-intensive customer loyalty and brand advocacy opportunity. Seems like the same arguement being used against social media. Failure may happen.

Social Media 121

Social Media Consultant Social CRM eBook 121

Convince & Convert

SEPTEMBER 20, 2010

link] via @jaybaer [link] Ike Pigott Bingo, but I quibble with the “Population of Illinois&# example. I see Twitter for branding working in only the rarest of examples. Great example! Great example! For example: You connect with a media professional via Twitter who does a story about your business.

Social CRM 148

Social CRM Twitter B2B CoTweet 148