Techipedia: Tamar Weinberg

JANUARY 26, 2011

To this well-known retailer, social media has become just one channel of many where they need to offer customer service without any care in the world for the people they’re engaging with. Social media has its benefits, including increased awareness and affinity toward the brand.

Findability 201

Findability Domain Name Policies Social CRM 201

Twist Image

APRIL 17, 2012

At its core, what actually makes any piece of content (whether it's generated from an individual or a company) have any semblance of social-ness to it, is the ability for it to be as shareable and as findable as possible (if you do that and people like it, they will naturally talk about it). A social business is a sharing business.

Wiki 102

Wiki Hotels Social CRM Retail 102

Convince & Convert

MAY 19, 2010

This means the best kinds of marketing content need to be findable by Google (and the others), properly tagged, and optimized for search engines. After all, you could make me money, save me time, protect me and educate me with this article. But Wait… We Also Want D.I.S. Content isn’t king, optimized content is king.

Social Media 137

Social Media Strategy Consultant Social CRM 137