Keyhole.co

FEBRUARY 28, 2024

Of course, the Duolingo social media strategy would have been incomplete without including YouTube and the OG social network Facebook. It features a relatively scandalous topic but goes deliciously well with Duolingo’s quirky persona. The account features trendy reels starring Duo with odd and fun memes and boasts 2.4

Social Media 105

Social Media Strategy Meme Education 105

Hootsuite

AUGUST 19, 2020

Why it worked: This campaign is fuelled by user-generated content (UGC), which helps your brand build their reputation through the audiences and social media channels of influential users. UGC also helps brands build up their content library by collecting high-quality visual assets from other users, and resharing them with permission.

Campaign 145

Campaign Social Media Travel Hashtag 145

Sprout Social

OCTOBER 19, 2016

With engagement being one of the most critical metrics for social media marketers, contests make a lot of sense. This is important because social networks use algorithms to help determine what content and profiles to suggest to other users. Photo contests are insanely popular on networks like Instagram and Pinterest.

Social Media 40

Social Media How To Directory UGC 40

Techipedia: Tamar Weinberg

JANUARY 5, 2010

Social Media: Getting Started Why You Have to Engage in Social Media, Even if You Don’t Want to (A Smart Bear): Jason Cohen (@asmartbear) makes a compelling argument into why social media must be considered, even if you have no interest in it. The article has examples of how social media worked too.

Marketing 265

Marketing SEO Journal Engineering 265

Techipedia: Tamar Weinberg

FEBRUARY 22, 2008

Simply put, the new mass media helped organize, and influence, large numbers of consumers. Microformats – Web content will have more machine-readable markup and UGC (like reviews) will be aggregated into larger sites/services. Once the Web is better optimized for mobile devices people will add even more user generated content.

Social Media 105

Social Media Marketing Digg MySpace 105

Techipedia: Tamar Weinberg

MARCH 17, 2010

Who are the influencers? Mark Thompson of Search Engine Journal has a great article entitled How To Find Industry Influencers. Look at Boring Stats — and Make Them Interesting This has a little to do with the Social Media platforms, but mostly with analytics. Social Media isn’t only Social Networks.

Communities 237

Communities Twitter Web 2.0 ROI 237