Remove Cymfony Remove Research Remove Social CRM Remove Visible Technologies
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What Does Salesforce-Radian6 Deal Mean for Everyone Else?

Net-Savvy Executive

Aquisitions say something about the segmentation of social media analysis. The Radian6 deal says a lot about interest in social CRM, or the integration of social media monitoring and customer relationship management. Converseon blurs the lines that divide research, creative marketing, and management consulting services.

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Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

They also provide a unique service from any of the vendors I spoke to around “text mining into a central database with integration into a CRM system”. Which sounded like Social CRM meets Systems Integration company to me. They have a research department that produces reports, which come in various flavors.