article thumbnail

Measuring CSR: #measurePR with John Friedman

Waxing UnLyrical

John’s long been a proponent of measurable communications, and in addition to his pretty hectic day job (the man gets to fly between DC & Paris, France, so I don’t feel that bad for him), he’s cofounder of the Sustainable Business Network of Washington , and the Huffington Post’s CSR and sustainability blogger.

CSR 258
article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Take a look at the company’s philanthropic endeavors and cause-related initiatives, especially in the area of Corporate Social Responsibility (CSR). Be Committed to CSR As mentioned, it’s critical to be transparent when it comes to a company’s CSR program, especially when harnessing social networking platforms. Don’t be Shy.

CSR 137
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

7 Social Media Trends You Need to Add to Your 2017 Strategy

Rebekah Radice

And the good news? It works to increase customer loyalty with the understanding that it’s much easier and less expensive to maintain customers than find new ones. Think how you might massively increase customer loyalty. If CSR’s can’t translate your value, how do you expect your customers to grasp it?

Trends 146
article thumbnail

7 Social Media Trends You Need to Add to Your 2017 Strategy

Rebekah Radice

And the good news? It works to increase customer loyalty with the understanding that it’s much easier and less expensive to maintain customers than find new ones. Think how you might massively increase customer loyalty. If CSR’s can’t translate your value, how do you expect your customers to grasp it?

Trends 60