article thumbnail

Measuring CSR: #measurePR with John Friedman

Waxing UnLyrical

John’s long been a proponent of measurable communications, and in addition to his pretty hectic day job (the man gets to fly between DC & Paris, France, so I don’t feel that bad for him), he’s cofounder of the Sustainable Business Network of Washington , and the Huffington Post’s CSR and sustainability blogger.

CSR 258
article thumbnail

The KISS Method For Determining Social Media ROI

SocMed Sean

When a customer calls on the phone, a customer service representative (CSR) is fully tied-up with that customer until the issue is resolved. Using social media, the same CSR can mange 3-4 different communication streams at the same time. When it comes to phone and social, it’s not one or the other…it’s a health mix.

ROI 269
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Take a look at the company’s philanthropic endeavors and cause-related initiatives, especially in the area of Corporate Social Responsibility (CSR). Be Committed to CSR As mentioned, it’s critical to be transparent when it comes to a company’s CSR program, especially when harnessing social networking platforms. Don’t be Shy.

CSR 137
article thumbnail

Instagram Live Collaborations: Tips and Examples to Inspire You

agora pulse

However, 81% of Millennials place a premium on corporate social responsibility (CSR) efforts. Subscribe to the Agorapulse blog newsletter , and get the most recent blog posts, freebies, and news about the social media channels you use most. . They show an energetic, passionate team keen to create a positive impact.

article thumbnail

In Time of Social Media Crisis – How Do You Respond?

Mindjumpers

The news about Nestlé’s deforestation was then spread, of course, even faster and wider. Instead of meeting people with respect and understanding, Nestlé did a terrible mistake when answering people with sarcastic, irritable and rude messages. They made things get even worse.

article thumbnail

Storytelling – A Powerful Tool When Branding Your Organization In.

Mindjumpers

– Relate it to the specific needs of your target audience. – Make your story unique, so the audience gets an impression of your company. – Tell a story that is believable and builds trust in you. – Be convincing, and think of the image and identity you want to project.

article thumbnail

An Unorthodox Way to Gain Brand Awareness: The Beren Dilemma

Techipedia: Tamar Weinberg

CNN, ESPN, Fox News, CBS News, the Wall Street Journal, and many other news sources. Join conversations about your campaign: If your issue is getting press coverage, take advantage of the press attention by joining the conversation in the comments thread on major news sites. How to Fix the Situation. because a Yahoo!

Brands 132