Remove Crowdsourcing Remove Focus Group Remove Sentiment Remove Social Media
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The pros and cons of social media

Sprout Social

Ah social media. As social media platforms have changed over the years (RIP, Vine), so too have the pros and cons of social media. Not so long ago, brands and executives were still wondering whether they should be on social media at all. Why social media is good. It’s corn. ??

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6 Potentially Wildly Inaccurate Observations about Tostitos and Social Sentiment

Convince & Convert

Sentiment Graph for a Talking Bag. Using Sysomos social monitoring software, we found 500+ tweets mentioning the Tostitos commercial on January 2 and 3. Sentiment may even out in short order. Twitter is a living focus group. Sentiment scoring remains an inexact science. Powerful mechanism.

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6 Potentially Wildly Inaccurate Observations about Tostitos and Social Sentiment

Convince & Convert

Sentiment Graph for a Talking Bag. Using Sysomos social monitoring software, we found 500+ tweets mentioning the Tostitos commercial on January 2 and 3. Sentiment may even out in short order. Twitter is a living focus group. Sentiment scoring remains an inexact science. Powerful mechanism.

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How to use social media crowdsourcing effectively

Sprout Social

This is an example of social media crowdsourcing in action. When used correctly, social media crowdsourcing can be a powerful customer research tool. Let’s take a closer look at how you can use crowdsourcing for your business. What is crowdsourcing? First of all, what is crowdsourcing really?

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How to Get Free Instagram Likes (Because They Still Matter)

Hootsuite

On Instagram, more than other social media platforms, every hashtag you use has the potential to open that post—and your brand as a whole—up to a whole new audience. More than that, have you differentiated your Instagram audience from your social media audience as a whole? Use the right hashtags on your posts.

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