Razor Social

MARCH 30, 2016

Is all that social media activity paying off? Listening is just as important as sharing on social media Click To Tweet. The Social Media Monitoring Lighthouse. People mention what they are doing on social media channels and they also look for advice. Relevant Influencers drive conversation and action so they are an important part of social media. Sentiment Analysis. Social Analytics. Reputation Management.

Attensity 77

Attensity Crimson Hexagon Price Sentiment 77

Buzz Marketing for Technology

FEBRUARY 9, 2011

After two years at the helm of Avaya’s social media strategy which produced a very strong ROI in the Social Customer Support area, I am happy to say we finally got that strategy institutionalized within the Support organization so I found myself with a rare opportunity to evolve our strategy from brand monitoring and reputation management to something higher order like Social Insights. Great for small brands and the do it yourselfer social strategists.

Analytics 275

Analytics Crimson Hexagon Sysomos Cymfony 275

Waxing UnLyrical

NOVEMBER 18, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Automation in Public Relations Measurement: Yea/Nay? November 18th, 2010 Tweet Guest post by Seth Duncan As a researcher in the PR industry, I couldn’t be more excited about some of the advances I’ve seen around automation in media measurement over the past several years. Are you planning on using automated sentiment to alert you to potential crises?

Crimson Hexagon 196

Crimson Hexagon Sentiment Flickr Industry 196