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19 Social Media Metrics That Really Matter—And How to Track Them

Hootsuite

The social funnel: a breakdown. Bonus: Get a free social media report template to easily and effectively present your social media performance to key stakeholders. The most important social media metrics for marketers. The social funnel: a breakdown. Cost Per Thousand Impressions (CPM).

Metrics 112
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19 Social Media KPIs You Should Be Tracking

Hootsuite

Plus, tracking social media KPIs makes reporting back to your boss easier — it’s a reliable way to prove to your supervisors that your social media strategy is working. Keep reading to find out more about different types of social media KPIs and how to track them. What are social media KPIs?

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Social Media Advertising 101: How to Get the Most Out of Your Ad Budget

Hootsuite

Advertising on social is a hyper-direct way to reach the audience you want. All the major social networks offer advertising options. When choosing where to place your ads, it’s also helpful to know which networks are most popular with your target audience. This is an obvious choice for your first social ad campaigns.

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35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far)

Webbiquity SMM

.&#. 10 Ways to Grow Your Facebook Page Following by Social Media Examiner. In the sequel to her post above, Ching Ya provides recommendations such as rewarding loyal supporters, leveraging your other social networks and integrating Facebook social plugins with your website in order to build a Facebook fan base.