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Social media marketing: Strategy template and tips for 2025

Hootsuite

Creating your own marketing strategy for social media (video guide) No time to read the whole article? Let Amanda, Hootsuite’s own Senior Manager of Social Media Marketing, guide you through our free strategy template in less than 10 minutes: How to create a social media marketing strategy: A step-by-step guide Step 1.

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How to manage social media content creation across networks

Sprout Social

Content creation for social media is the process of concepting, producing and sharing social posts that are tailored for social networks to engage audiences. It involves creating well-designed, valuable content that fits the social network’s sizes and formats, your brand voice and your business goals.

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Five Effective Instagram Post Ideas for B2B Businesses

Webbiquity SMM

I especially like this one, in which they share graphs that help you quickly identify the best types of posts on each social network. You could also promote this live session on your other social networks and with your email list and run it like a webinar. Mitt Ray is the founder of Social Marketing Writing.

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Influencer outreach: The 5-step strategy guide

Sprout Social

Search for influencers based on their audience demographics, like: Age Gender Location Preferred social network Buying power Influencers who have strong audience affinity with your brand will lead to more successful campaigns. When identifying influencers, cater your strategy to different social networks.

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8 Social Media Competitor Analysis Tools To Help You Get Ahead

Hootsuite

Bonus: Get a free, customizable competitive analysis template to easily size up the competition and identify opportunities for your brand to pull ahead. Learn how to conduct a social media competitor analysis in just three simple steps: What is a social media competitor analysis tool? More of a visual learner?

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The 2025 guide to (aesthetic) Pinterest marketing

Hootsuite

ICYMI: Pinterest is more than a social network. Megan Thee Stallion talking about her favorite app being Pinterest during ADWeek’s Social Media Week event. Users take to the platform to discover new products, brands, and projects — while using other social networks to connect with loved ones and pop culture.

Marketing 120
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Brand and Product Differentiation: How to Showcase Your USPs on Social Media

Social Media Strategies Summit

Producing high-quality social media content that helps your brand stand out can feel like a never-ending job. Yes, consumers are spending increasing amounts of time on social networks. Instead, the 2023 Sprout Social Index discovered that consumers want businesses to be authentic, human, helpful, and transparent.

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