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Should My Business Bother To Have Social Media KPIs?

agora pulse

If you are running paid ads in Facebook, Twitter or LinkedIn then you will also be able to see the number of clicks to your website. Reach is a bit like the CPI (cost per impression) metric. CPI basically charges for every time your ad is shown to someone but doesn’t factor in any response or action from their side.

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5 Reasons Your Facebook Ads Aren’t Performing

agora pulse

If you’re a social media marketer, you know you have to run Facebook ads. I am going to tell you, from personal and bitter experience, five reasons your Facebook ads aren’t performing so you can save time and money next time! Well, it turns out that when you target Facebook ads to fans, you get 700% more click throughs.

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