Jon Loomer

FEBRUARY 17, 2017

Your brand (logo, voice, reputation) is broken: You could have a great product, but even a great product is easy to ignore if your brand is broken. “Broken” websites include those that take forever to load, aren’t mobile friendly, have broken pages, or are impossible to navigate.

Advertising 167

Advertising Facebook CPC CPM 167

Jon Loomer

MAY 20, 2015

That is the one KPI that matters in this case — not CPC or CTR, for example. While you have a reputation, these people haven’t yet used your product. It isn’t optimized for mobile devices. When you optimize for an action, Facebook needs a decent sample size to work with. The copy is too long or short.

Cost 113

Cost Conversation Facebook Sample 113

Hootsuite

SEPTEMBER 17, 2020

Marketers have three options for their bids: Cost-per-click (CPC). So you might see your CPC be much lower than a huge Fortune 500 company with a big ad budget just because your advertisement was of better quality. Google also offers helpful tips and sample ads for you to jumpstart your ad writing. Cost-per-mille (CPM).

Adwords 145

Adwords Google Campaign Cost 145