Jon Loomer

FEBRUARY 17, 2017

“Broken” websites include those that take forever to load, aren’t mobile friendly, have broken pages, or are impossible to navigate. But you may be reaching that group of people at the wrong time. You’re focused on the wrong metrics: People often ask me questions like, “What is a good CPC?

Advertising 167

Advertising Facebook CPC CPM 167

Jon Loomer

MAY 20, 2015

That is the one KPI that matters in this case — not CPC or CTR, for example. There is an important group of people who have visited your website, like your Facebook page or are on your email list. As a result, a larger percentage of this group will have interest. The smallest, though most valuable, group of people.

Cost 113

Cost Conversation Facebook Samples 113

Hootsuite

SEPTEMBER 17, 2020

Marketers have three options for their bids: Cost-per-click (CPC). So you might see your CPC be much lower than a huge Fortune 500 company with a big ad budget just because your advertisement was of better quality. Google also offers helpful tips and sample ads for you to jumpstart your ad writing. Step 3: Set up the ad group.

Adwords 145

Adwords Google Campaign Cost 145