Ignite Social Media

MAY 9, 2017

In many cases, these platforms have dedicated companies to measure performance like Nielsen for TV and BPA Worldwide for print. If your aim is driving impressions, pay close attention to your CPM. Established marketing platforms like TV, print, email, and digital have a standard way of measuring success. Driving engagements?

Nielsen 120

Nielsen Content Comparison CPM 120

Ignite Social Media

FEBRUARY 11, 2021

Cost-Per-Thousand Impressions (CPM): Also called cost per mille, the aggregate cost for one thousand impressions, calculated by dividing the amount spent by the number of impressions and then multiplying by 1000. Cost-Per-Click (CPC): The aggregate cost of each click within a campaign. CPL CPA CPC ROAS.

Social Media 171

Social Media CPC CPA Aggregator 171

Buffer Social

FEBRUARY 19, 2019

According to a recent report from Nielsen, U.S. First let’s look at the cost per click (CPC) comparison: Buffer: Cost per click (CPCs) 26 percent less expensive with vertical video. Animoto: Cost per click (CPCs) 38 percent less expensive with vertical video. CPC on Facebook and $0.51 CPC on Instagram.

CPC 111

CPC Video Cost CPM 111

Buffer Social

FEBRUARY 19, 2019

According to a recent report from Nielsen, U.S. First let’s look at the cost per click (CPC) comparison: Buffer: Cost per click (CPCs) 26 percent less expensive with vertical video. Animoto: Cost per click (CPCs) 38 percent less expensive with vertical video. CPC on Facebook and $0.51 CPC on Instagram.

CPC 85

CPC Video Cost CPM 85